Follow us twitter facebook
Edition: Brazil
Click here to subscribe toour free weekly newsletter click here
Industry buzz

Natura posts net loss on first quarter of 2016

Natura Cosméticos posted a consolidated net loss of R$69 million for the first quarter of 2016 (1Q16).

The company’s revenue contracted in Brazil but international operations maintained their robust results with a 42.4% growth compared to the first quarter of 2015.

According to the industry information recently published by the consulting firm Euromonitor, our market share in Brazil stood at 11.1% in 2015 (11.4% in 2014) and we remained the second-largest player in the market. In Latam, in the same period, we captured market share gains in all countries1 in 2015, achieving a consolidated market share of 4,1% (4,6% in 2014),” said the company.

Initiatives to revitalize the company’s include:

- Improving the technology in the direct selling channel, by making available to consultants a series of tools, systems and smartphone applications.
- ”Viva a sua beleza Viva”: new positioning that goes back to the company’s fundamental pillars and features higher investments to highlight the company’s mission: beauty, pleasure and sustainability, at once.
- Relaunching of some of Natura’s most important product lines, such as the Chronos face care line, featuring new technologies, new packaging and advances in the product’s sensorial experience.
- Streamlining the company’s portfolio and shifting.
- Advancing the Natura Network.
- Expand the distribution of the SOU line in drugstores nationwide.
- Opening of brick-and-mortar stores (the first one was launched on 26 April in Morumbi Shopping, in the city of São Paulo).
- Launched an e-commerce platform, oriented to the end consumer.

© 2016 - Brazil Beauty News - www.brazilbeautynews.com

latest news
Focus
Luxe Pack prepares for its second Los Angeles edition and announces new venue in New York

Luxe Pack prepares for its second Los Angeles edition and announces new venue in New York

Luxe Pack, the business to business tradeshow dedicated to luxury packaging, will return to the West Coast for its second Los Angeles edition on February 27-28, 2019. As per last year, the event will be co-hosted with MakeUp in Los Angeles, B2B show for beauty and skin care accessories, trends, and formulation. Luxe Pack Los (...)

read more
Experts’ views
Beauty trends: Green, clean… what's next?

Pascale Brousse
Beauty trends: Green, clean… what’s next?

It is definitely a huge wave. To be desirable, a product should be green, clean, and cool – and preferably the Indie and DNVB [1] way. Green, because naturalness has become “a basic”. Clean, because products are required to be free from any polluting or suspicious substance. Cool, because they should offer the “special Millennial” (...)

read more

Features