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Industry buzz

Natura posts net loss on first quarter of 2016

Natura Cosméticos posted a consolidated net loss of R$69 million for the first quarter of 2016 (1Q16).

The company’s revenue contracted in Brazil but international operations maintained their robust results with a 42.4% growth compared to the first quarter of 2015.

According to the industry information recently published by the consulting firm Euromonitor, our market share in Brazil stood at 11.1% in 2015 (11.4% in 2014) and we remained the second-largest player in the market. In Latam, in the same period, we captured market share gains in all countries1 in 2015, achieving a consolidated market share of 4,1% (4,6% in 2014),” said the company.

Initiatives to revitalize the company’s include:

- Improving the technology in the direct selling channel, by making available to consultants a series of tools, systems and smartphone applications.
- ”Viva a sua beleza Viva”: new positioning that goes back to the company’s fundamental pillars and features higher investments to highlight the company’s mission: beauty, pleasure and sustainability, at once.
- Relaunching of some of Natura’s most important product lines, such as the Chronos face care line, featuring new technologies, new packaging and advances in the product’s sensorial experience.
- Streamlining the company’s portfolio and shifting.
- Advancing the Natura Network.
- Expand the distribution of the SOU line in drugstores nationwide.
- Opening of brick-and-mortar stores (the first one was launched on 26 April in Morumbi Shopping, in the city of São Paulo).
- Launched an e-commerce platform, oriented to the end consumer.

© 2016 - Brazil Beauty News - www.brazilbeautynews.com

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