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Industry buzz

Natura aims increased conversion rates with Wirecard’s new digital platform

The leading specialist for digital financial technology, Wirecard, is providing Natura, one of the leading cosmetic, perfumery and personal goods companies in Brazil, with its new digital finance features.

The new features offer greater technological and scalable insights for merchants within marketplaces, which in turn allow entrepreneurs improved financial control and offer customers an improved shopping experience. The upgraded version includes a range of value-added features such as split payments, automatic refunds, bank account transfers, financial reconciliation and much more. Experience with other merchants has shown that conversion rates and merchant satisfaction can be significantly increased by introducing these new features.

Murillo Boccia, Natura’s Chief Digital Officer, said: "Wirecard’s support has been essential for Natura’s development in the Brazilian e-commerce sector. With the new analytics and digital finance tool offered by Wirecard, our consultants can improve their financial management with greater ease than ever before."

Igor Senra, CEO at Wirecard Brazil, commented: "We are delighted to be strengthening the Brazilian e-commerce market with our digital financial technology solutions – all via a single platform. Natura will now benefit from new technological resources to serve consultants in Brazil."

Natura is the market leader for the direct sales sector in Brazil with more than 1.7 million consultants and is part of Natura & Co, a result of the combination of Natura, The Body Shop and Aesop brands. Brazil plays a major role in the direct sales segment, as it is responsible for 5% of global sales and ranks sixth in this segment overall. In 2017, the industry handled R$45.2 billion with 4.1 million active entrepreneurs according to the Associação Brasileira de Empresas de Vendas Diretas (abevd).

Natura and Wirecard began collaborating in 2014, with Natura having taken advantage of extra features occasionally since this time. Natura now benefits from all marketplace features offered by Wirecard Brazil.

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