Follow us twitter facebook
Edition: Brazil
Click here to subscribe toour free weekly newsletter click here
Industry buzz

Milk Makeup joins the growing vegan beauty movement

Cult cosmetics brand Milk Makeup is the latest label to embrace the vegan beauty movement. The brand has declared itself 100% vegan, after eliminating animal-based products such as honey, beeswax and collagen from its formulas. The move means that the brand, which has always claimed to champion cruelty-free practices and to avoid animal testing, is now one of a growing cohort of fully-fledged vegan beauty labels.

Announcing the news to its 424,000 Instagram followers, the brand explained: "We are 100% vegan because we believe you should be able to get everything you want in a beauty brand without sacrificing."

In another post, it stated: "From day one, we’ve cared just as much about what we put in our products as what we don’t. We’re cruelty-free, paraben-free & 100% vegan!"

Brazil Beauty News with AFP/Relaxnews

© 2018 - Brazil Beauty News - www.brazilbeautynews.com

latest news
Focus
in-cosmetics returns to Brazil next 18-19 September

in-cosmetics returns to Brazil next 18-19 September

When it comes to beauty, Brazil has become a trend-setter in Latin America thanks to its abundance of natural resources and penchant for innovation. Now the fourth largest market in the world, the country will host the sixth edition of in-cosmetics Latin America, which runs in Sao Paulo from 18-19 September 2019. Euromonitor (...)

read more
Experts’ views
American insights: The new beauty millionaires

Laurence Bacilieri
American insights: The new beauty millionaires

Yes, the beauty and skincare market in the US is saturated. However, some extremely savvy women had the feeling they could move things, and here are a few examples of some of the country’s wealthiest women whose success was immediate. Serena Williams At the top of the list, Ms Serena Williams: in the beginning, she was Venus (...)

read more

Features