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Industry buzz

Milk Makeup joins the growing vegan beauty movement

Cult cosmetics brand Milk Makeup is the latest label to embrace the vegan beauty movement. The brand has declared itself 100% vegan, after eliminating animal-based products such as honey, beeswax and collagen from its formulas. The move means that the brand, which has always claimed to champion cruelty-free practices and to avoid animal testing, is now one of a growing cohort of fully-fledged vegan beauty labels.

Announcing the news to its 424,000 Instagram followers, the brand explained: "We are 100% vegan because we believe you should be able to get everything you want in a beauty brand without sacrificing."

In another post, it stated: "From day one, we’ve cared just as much about what we put in our products as what we don’t. We’re cruelty-free, paraben-free & 100% vegan!"

Brazil Beauty News with AFP/Relaxnews

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