Follow us twitter facebook
Edition: Brazil
Click here to subscribe toour free weekly newsletter click here
Industry buzz

Michelle Pfeiffer launches fragrance collection inspired from the clean beauty trend

Michelle Pfeiffer is putting her stamp on the fragrance industry with a new line of scents that aims to be completely transparent about its ingredients and takes inspiration from the principles of the “clean beauty” movement. The Hollywood star has unveiled Henry Rose, a new perfume brand named after her children, John Henry and Claudia Rose.

Michelle Pfeiffer, has unveiled her new perfume brand Henry Rose. Photo © (...)

Michelle Pfeiffer, has unveiled her new perfume brand Henry Rose. Photo © Michelle Pfeiffer / Instagram

The collection is reportedly the first fragrance line to be certified by the Environmental Working Group (EWG) - it was developed in partnership with Ken Cook, the organization’s president and cofounder - as well as being Cradle to Cradle certified, and featuring bottles made using recycled materials. The status means the line adheres to the EWG Skin Deep Cosmetics Database. The packaging is based on recycled materials: the bottles are made of recycled and 100% recyclable glass, and the secondary packs are made from recycled cardboard.

Another ethical choice is to offer customers full transparency on the ingredients featured in the five fragrances that make up this new olfactory line. The ingredients list for each scent is available for consumers to check on the brand’s website: henryrose.com

"From the beginning, fragrance has been shrouded in mystery," the star wrote on Instagram, announcing her latest project. "Today, we are cracking open the last black box of transparency in personal care. I’m so pleased to introduce @henryrose, a journey I’ve been on for nearly a decade."

Pfeiffer worked with industry leader International Flavors & Fragrances (...)

Pfeiffer worked with industry leader International Flavors & Fragrances (IFF) to develop Henry Rose based on the stringent guidelines set forth by EWG and the Cradle to Cradle Certified Products Standard. Photo © IFF Inc Pfeiffer / Twitter

Dubbed ‘Last Light,’ ‘Dark Is Night,’ ‘Jake’s House,’ ‘Torn’ and ‘Fog’, the first five different genderless scents of the brand evoke places, persons and memories beloved by the US actress.

Only available online, on the brand’s website, all the fragrances are sold at USD 120. Samples can also be purchased for USD 20.

Brazil Beauty News with AFP/Relaxnews

© 2019 - Brazil Beauty News - www.brazilbeautynews.com

latest news
Focus
in-cosmetics returns to Brazil next 18-19 September

in-cosmetics returns to Brazil next 18-19 September

When it comes to beauty, Brazil has become a trend-setter in Latin America thanks to its abundance of natural resources and penchant for innovation. Now the fourth largest market in the world, the country will host the sixth edition of in-cosmetics Latin America, which runs in Sao Paulo from 18-19 September 2019. Euromonitor (...)

read more
Experts’ views
American insights: The new beauty millionaires

Laurence Bacilieri
American insights: The new beauty millionaires

Yes, the beauty and skincare market in the US is saturated. However, some extremely savvy women had the feeling they could move things, and here are a few examples of some of the country’s wealthiest women whose success was immediate. Serena Williams At the top of the list, Ms Serena Williams: in the beginning, she was Venus (...)

read more

Features