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Industry buzz

Mezzo Dermocosméticos closes the first quarter with 13 releases

Mezzo Dermocosméticos offers a comprehensive lines of personal care products for facial and body applications. The company presented 13 new products at the Estética in São Paulo fair, which took place on 1-3 April, 2017. The 13 new products meet trends such as orthomolecular cosmetics, intimate aesthetics or the Brazilians habit to keep to keep their body tanned all year round.

"We only offer to the market the products we really trust in, and for that to happen, a lot of work is required, based on numerous studies that goe through a Scientific Committee for approval. Therefore, we always believe in the success of our products," said Dr. Joyce Rodrigues, Biochemist, Pharmacist and Scientific Director of the company.

According to the company, consumers are looking for a healthier lifestyle, with a focus on practicality and products that facilitate the daily routine while offering health benefits besides taking care of the aesthetics. This makes the market increasingly challenging and a true stimulus for Dr. Joyce Rodrigues, but also very promising. In particular, the increase in life expectancy of the population offers several opportunities in the beauty market, since it has generated a greater consumption of beauty and well-being products. “This applies to all sectors, whether professional or personal, the important thing is to exceed the expectations of final consumers," concludes the businesswoman.

Today Mezzo products are also available in Canada and the United States.

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© 2017 - Brazil Beauty News - www.brazilbeautynews.com

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