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Industry buzz

Men can now 3D print their own Gillette razor

With personalized products being a growing trend within the beauty industry, the global razor brand has teamed up with 3D-printing powerhouse Formlabs to offer shoppers the chance to create their own customized razor handles.

The new “Razor Maker: powered by Gillette” offers 48 designs so intricate (...)

The new “Razor Maker: powered by Gillette” offers 48 designs so intricate they can only be produced using 3D-printing technology. (Photo: © "Razor Maker™: powered by Gillette)

Dubbed ‘Razor Maker: powered by Gillette,’ the concept takes the form of a platform that lets users choose from 48 different designs that can only be produced using 3D-printing technology. First, shoppers select a handle, before opting for one of seven colors, and adding text for a final personal flourish. The service, which is launching in the US, is compatible with the brand’s ‘MACH3’ or ‘Fusion5 ProGlide’ razor cartridges.

The fully personalized ‘Razor Maker’ products are fabricated at Gillette’s Boston headquarters using stereolithography (SLA) printing technology, and orders will take up to three weeks to be delivered.

To check out the Razor Maker concept, see http://razor-maker.com

Brazil Beauty News with AFP/Relaxnews

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