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Industry buzz

Mary Kay inaugurates Peru headquarters

The direct-selling US beauty brand, which recently announced a new expansion in Latin America with its entry in Peru has inaugurated its new headquarters with a ribbon-cutting ceremony on September 15 in Lima. “With a 54-year history, and operations in nearly 40 countries, this expansion strengthens Mary Kay’s already solid foundation in Latin America,” said the Dallas-based company in a release.

Mary Kay said they made an initial investment of USD 9 million in the Peruvian subsidiary. It is based in Lima, covering operations for the entire country. The entry in Peru follows the company recent and successful launch in neighbouring Colombia in 2015.

"We are proud to further expand our operations in Latin America with the opening of Mary Kay Peru," says David Holl, President and Chief Executive Officer for Mary Kay Inc. "As the demand for high quality products increases and the entrepreneurial spirit strengthens with the country’s economic growth, we anticipate a successful launch in Peru."

According to Mary Kay, the concept of direct selling is more attractive than ever, and has been growing in Peru for the past 40 years. In 2016, World Bank ranked Peru 50 (out of 189 countries) for ease of doing business.

© 2017 - Brazil Beauty News - www.brazilbeautynews.com

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