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Packaging & design

Marcel Franck launches a range of luxury pocket sprays

To meet the mobility needs of perfume lovers, Marcel Franck, a company specialized in the manufacturing of sprays for luxury perfumery, has launched a range of travel-size sprays to be easily slipped into a handbag, a suitcase, or a travelling bag.

How can the pleasure of an exceptional perfume be preserved in a very special spray, any time of day, at work or on a trip? Thanks to the mini-spray for bags, answers Marcel Franck, which banks on an ultra-luxurious version of this traditional solution to the mobility problem!

The French brand dedicated to luxury sprays for perfumery has developed a mini-spray composed of a glass bottle set in a brass shell and fitted with a pump designed and manufactured by WestRock. The shell can be personalized and ornamented according to fashion trends and/or the customer’s needs. And there are many finishes (lacquer, soft lacquer, needle etching, sublimation), colours (fluorescent colours, python), and multiple materials (wood, pink gold, palladium, carbon fibre, etc.) available.

We offer a collection of standard sprays with a rather classic design, but also a more trendy collection with limited series, depending on fashion trends, in particular bag and shoes trends,” specifies Bernard Dennery, President.

Living up to its reputation, the company has chosen to use the most noble materials (brass rather than zamac), to manufacture its products in Europe (France and Italy for the shells), and to approach craftsmen to design the decorations. “We have drawn inspiration in particular from the techniques used for decorating luxury watches and glasses, for example with decorations in carbon fibre or guilloched with pink gold or palladium”, Bernard Dennery emphasizes.

Marcel Franck sprays are sold with a funnel to make it easier for consumers to fill them in, despite the mounted pump that goes with the original perfume bottle. The company suggests a retail price between 150 and 200 euros, depending on the models and decorations.

Lastly, Marcel Franck also offers exceptional perfume brands to design tailor-made models online with the brands’ DNA.

Vincent Gallon

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