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Packaging & design

Manufacturers of packaging and cosmetics samples are looking for more sustainable options

Protecting the environment is an issue that not only concerns cosmetics manufacturers, but the entire chain of companies within the industry. Manufacturers of packaging and beauty products samples have been looking for more sustainable options for the Brazilian market.

Adhespack, a company specialized in samples and interactive marketing for cosmetics, recently launched Scent Due, a more economic and sustainable alternative to cardboard with a sample vial that is usually used to market fragrances. The tool, patented by the company, allows consumers to smell the fragrance and transfer the product to the skin. The technology can also be used to apply fragrances in magazines or catalogues.

"Sustainability is in reducing waste by eliminating the use of sample vials and providing an easier way of handling the product, distributing and storing it due to its smaller size, as well as reducing the risk of it breaking, leaking and, therefore, going to waste", says Daniel Almeida, commercial director at Adhespack.

The company also features the Makeup Sticker in its catalog, a tool to promote individual shades of lipsticks, eye shadows and compact powder that has no packaging and does not require products to be shared so that customers can try the color or the texture. "The sticker is not just cost effective, but it is the most hygienic and sustainable option for makeup samples," says Almeida, who claims the demand for this sort of sample packaging has been growing in the past few years.

Valdose a company that specializes in manufacturing and packaging single-dose products for facial care and hair care, believes one of the main advantages of this sort of product is that it is sustainable. With single-dose products, consumers have precisely the correct amount of product they need and do not need to invest in larger packaging. According to the commercial director of the company - Massimiliano Tarolla - it is a practical, safe and economic solution which generates minimum waste.

"Single-dose products are very common in Europe and are becoming a trend in Brazil, which is evident from the many requests we have been receiving in the past few months", says Tarolla. "We firmly believe in single-dose products, therefore we will continue to develop new formats".

A company specialized in manufacturing plastic lids, ninety percent of Bral-Max’s clients are from the cosmetics industry. "Our standard lids are usually for face and body creams, shampoos, conditioners, finishers, bath oils and facial toners, among others", says commercial director Roberta Moutinho.

The company recently launched a "green lid" line produced with oxo-biodegradable plastic with a 100% renewable resin made from sugarcane. "We need to think of protecting the environment and think of sustainability when it comes to plastic," says Moutinho.

According to a study by the World Wide Fund for Nature (WWF) published at the beginning of the year, Brazil is currently the 4th largest producer of plastic waste in the world - behind the US, China and India. Producing 11 million tons of plastic waste a year, Brazil is still one of the countries that recycles the least amount of this type of waste, at a rate a little over 1%.

"I believe that, with world awareness when it comes to protecting the environment, sustainable alternatives to packaging will be more sought after and appreciated", says Daniel Almeida from Adhespack.

Renata Martins

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© 2019 - Brazil Beauty News - www.brazilbeautynews.com

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