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Industry buzz

Make Up For Ever teams up with Charli XCX for its new Aqua XL campaign

Make Up For Ever, the professional makeup line of innovative and artistic products created for professional stage artists, makeup artists and makeup enthusiasts, announces a worldwide artistic collaboration with global pop sensation Charli XCX and reveals its new Aqua XL Eye Pencil campaign.

Singer Charli XCX ©AFP Photo / Frederic J. Brown

Singer Charli XCX ©AFP Photo / Frederic J. Brown

The Aqua line has become Aqua XL. Make Up For Ever is revamping one of its iconic products with a new high-performance formula: Aqua XL Eye Pencil, the first of the Aqua XL line and specially designed for performers’ needs.

Aqua XL Eye Pencil are stage-proof and offer flawless makeup results, incredible stay-on power and high colour intensity. As comfortable as it is easy to apply, the Aqua XL Eye Pencil’s long wear waterproof formula is resistant to all stage conditions and perfect for real life-use,” explains the brand.

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