Follow us twitter facebook
Edition: Brazil
Click here to subscribe toour free weekly newsletter click here
Industry buzz

Make up and the retail revolution

Retail Strategy is a key factor of success for brands all over the world ! But in 10 years, the face of the beauty retail has completely changed. Understanding those new retail challenges helps building the best experiences : those able to create a real purchasing value !

On the occasion of MakeUp in SãoPaulo (December 03, at 3:45pm), Elizabeth Marq will speak on the theme: Visual Merchandising Trends - How to build strong emotional in store experiences?

1. Create
How to build unique experiences, both temporary and permanent ? Discover pop up ideas, great visual merchandising and design.

2. Communicate
Great storytelling at point of sale, communicating passion and expertise, great service ideas, etc.

3. Craft
Building unique crafted and personalised experiences.

Elizabeth is an independant consultant. She has been a retail « trend tracker » for 6 years. She has built her expertise on travels and research. She publishes 100% retail trend books for professionals and helps them build the best reflection on their store concepts. She also teaches Visual Merchandising in design schools and fashion schools in Paris. Her clients in the beauty industry are L’Oréal Luxe, L’Oréal Travel Retail, Guerlain, Sephora, Clarins, Estee Lauder, Yves Rocher, LVMH fragrance brands, P&G, etc.

MakeUp in SãoPaulo
December, 3 & 4
Renaissance São Paulo Hotel
Alameda Santos, 2233 - Cerqueira Cesar
São Paulo - SP 01419-002, Brazil

latest news
Focus
Luxe Pack prepares for its second Los Angeles edition and announces new venue in New York

Luxe Pack prepares for its second Los Angeles edition and announces new venue in New York

Luxe Pack, the business to business tradeshow dedicated to luxury packaging, will return to the West Coast for its second Los Angeles edition on February 27-28, 2019. As per last year, the event will be co-hosted with MakeUp in Los Angeles, B2B show for beauty and skin care accessories, trends, and formulation. Luxe Pack Los (...)

read more
Experts’ views
Giving skin the protection it needs against the pollution

Lipotec - Lubrizol
Giving skin the protection it needs against the pollution

The health of the planet and our own are in danger due, among other things, to the big problem of pollution. Despite the increasing awareness of its significance and the efforts made to combat it, in the last decades there has been an unprecedented worsening as a result of human activity. Contamination affects nearly every corner (...)

read more

Features