Follow us twitter facebook
Edition: Brazil
Click here to subscribe toour free weekly newsletter click here
Industry buzz

Lush launches plastic-free debut foundation range

Natural beauty brand Lush Cosmetics has established itself as a go-to for fizzy bath bombs and plant-based shower gels — but now the label is branching out into foundation.

Lush introduce Slap Sticks solid foundations. - Photo: © Courtesy of Lush

On the 29th of June, the company’s "Lush Labs" division launched a 40-shade strong "Slap Stick" foundation range. The foundation, which will come with three different undertone hues, offer medium buildable coverage and contain 45% Indonesian coconut oil to hydrate and soften the skin with every application.

The foundation’s vegan formula also includes Peruvian jojoba oil, which ensures that the color pigment blends smoothly, argan oil for an extra dose of moisture, and a combination of candelilla, sunflower and Turkish rose waxes.

Ten percent of the profits from the purchase of the coconut oil will be donated to a non-profit organization funding literacy classes and a dentist on the Indonesian island of Nias.

Slap Sticks also have the advantage of not relying on excessive packaging; a peelable wax skin means the foundation can be applied directly to the skin, or by using a brush or fingers. "Making foundation, a staple in many people’s daily routine, solid, is a major leap forward to reducing plastic packaging without compromising on quality or effect," says Rowena Bird, Lush Co-founder and Product Inventor.

For now, the limited-edition Slap Sticks will be available to purchase online from Lush Labs for one month only, and will be available in 18 countries not including the US.

Brazil Beauty News with AFP/Relaxnews

Portfolio

© 2018 - Brazil Beauty News - www.brazilbeautynews.com

latest news
Focus
Luxe Pack prepares for its second Los Angeles edition and announces new venue in New York

Luxe Pack prepares for its second Los Angeles edition and announces new venue in New York

Luxe Pack, the business to business tradeshow dedicated to luxury packaging, will return to the West Coast for its second Los Angeles edition on February 27-28, 2019. As per last year, the event will be co-hosted with MakeUp in Los Angeles, B2B show for beauty and skin care accessories, trends, and formulation. Luxe Pack Los (...)

read more
Experts’ views
Beauty trends: Green, clean… what's next?

Pascale Brousse
Beauty trends: Green, clean… what’s next?

It is definitely a huge wave. To be desirable, a product should be green, clean, and cool – and preferably the Indie and DNVB [1] way. Green, because naturalness has become “a basic”. Clean, because products are required to be free from any polluting or suspicious substance. Cool, because they should offer the “special Millennial” (...)

read more

Features