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Edition: Brazil
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Industry buzz

Lola Cosmetics launches a first concept store in Rio de Janeiro

Lola Cosmetics is launching its first physical store, exclusive of the brand’s products, located in Barra Shopping, in the city of Rio de Janeiro.

Currently, the brand has 80 products in its catalogue and is present in more than 2,000 points of sales in different Brazilian states. All the products of the brand are available in the new store, which promises to bring into a brick-and-mortar environment all its DNA and customer experience, which involves joviality and modernity both in its products (with names like Tarja Preta and Morte Súbita), as in its specific way to communicate, using fun phrases like "Down with the flat dictatorship" and "Every woman deserves one", referring to the volumes of hair.

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Focus
Luxe Pack prepares for its second Los Angeles edition and announces new venue in New York

Luxe Pack prepares for its second Los Angeles edition and announces new venue in New York

Luxe Pack, the business to business tradeshow dedicated to luxury packaging, will return to the West Coast for its second Los Angeles edition on February 27-28, 2019. As per last year, the event will be co-hosted with MakeUp in Los Angeles, B2B show for beauty and skin care accessories, trends, and formulation. Luxe Pack Los (...)

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Experts’ views
Beauty trends: Green, clean… what's next?

Pascale Brousse
Beauty trends: Green, clean… what’s next?

It is definitely a huge wave. To be desirable, a product should be green, clean, and cool – and preferably the Indie and DNVB [1] way. Green, because naturalness has become “a basic”. Clean, because products are required to be free from any polluting or suspicious substance. Cool, because they should offer the “special Millennial” (...)

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