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Edition: Brazil
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Industry buzz

Lola Cosmetics launches a first concept store in Rio de Janeiro

Lola Cosmetics is launching its first physical store, exclusive of the brand’s products, located in Barra Shopping, in the city of Rio de Janeiro.

Currently, the brand has 80 products in its catalogue and is present in more than 2,000 points of sales in different Brazilian states. All the products of the brand are available in the new store, which promises to bring into a brick-and-mortar environment all its DNA and customer experience, which involves joviality and modernity both in its products (with names like Tarja Preta and Morte Súbita), as in its specific way to communicate, using fun phrases like "Down with the flat dictatorship" and "Every woman deserves one", referring to the volumes of hair.

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Focus
Qualipac and Verescence winners of the Luxe Pack in Green Awards Monaco 2018

Qualipac and Verescence winners of the Luxe Pack in Green Awards Monaco 2018

On the occasion of the 31st edition of Luxe Pack Monaco, the Luxe Pack in Green awards jury deliberated to designate the 2018 winners. Every year the most environmentally friendly packaging solutions and corporate social responsibility initiatives receive recognition. Qualipac wins the award in the Packaging Solutions category (...)

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Experts’ views
Is Brazil the new Korea for hair?

Emmanuelle Bassmann
Is Brazil the new Korea for hair?

International Beauty Fair, South America’s largest trade beauty show, took place on September 08-11, 2018 in Sao Paolo, Brazil. Here is a short overview on the main trends that emerged during the event. Brazil has always been renowned for being innovative in the beauty sector. Historically, the beauty industry in Brazil accelerates (...)

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Features