Follow us twitter facebook
Edition: Brazil
Click here to subscribe toour free weekly newsletter click here
Industry buzz

Lola Cosmetics launches a first concept store in Rio de Janeiro

Lola Cosmetics is launching its first physical store, exclusive of the brand’s products, located in Barra Shopping, in the city of Rio de Janeiro.

Currently, the brand has 80 products in its catalogue and is present in more than 2,000 points of sales in different Brazilian states. All the products of the brand are available in the new store, which promises to bring into a brick-and-mortar environment all its DNA and customer experience, which involves joviality and modernity both in its products (with names like Tarja Preta and Morte Súbita), as in its specific way to communicate, using fun phrases like "Down with the flat dictatorship" and "Every woman deserves one", referring to the volumes of hair.

latest news
Focus
MakeUp in New York moves to Javits Center to continue growing

MakeUp in New York moves to Javits Center to continue growing

The latest edition of MakeUp in NewYork was a huge success, announced the organisers. Held at the Center415 on 5th Avenue, in Manhattan, on September 11&12, 2019, the two-day B2B event dedicated to the makeup and skincare supply chain welcomed more than 3800 visitors, with a growth of 12% of international guests. Brazil, (...)

read more
Experts’ views
Victoria's Secret or the failure of a conservative positioning?

Laurence Bacilieri
Victoria’s Secret or the failure of a conservative positioning?

When the Victoria’s Secret show was cancelled it didn’t come as a surprise. In May, it was reported by The New York Times that the show would no longer be broadcast on network television. “We must evolve and change to grow. With that in mind, we have decided to re-think the traditional Victoria’s Secret Fashion Show". From 2001 to (...)

read more

Features