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Edition: Brazil
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Industry buzz

Lola Cosmetics launches a first concept store in Rio de Janeiro

Lola Cosmetics is launching its first physical store, exclusive of the brand’s products, located in Barra Shopping, in the city of Rio de Janeiro.

Currently, the brand has 80 products in its catalogue and is present in more than 2,000 points of sales in different Brazilian states. All the products of the brand are available in the new store, which promises to bring into a brick-and-mortar environment all its DNA and customer experience, which involves joviality and modernity both in its products (with names like Tarja Preta and Morte Súbita), as in its specific way to communicate, using fun phrases like "Down with the flat dictatorship" and "Every woman deserves one", referring to the volumes of hair.

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Focus
Luxe Pack New York rescheduled to September

Luxe Pack New York rescheduled to September

Amid the latest developments of the Covid-19 epidemic in New York and the USA, the Luxe Pack management team has decided to postpone further the event to September 15th and 16th, 2020. The venue is unchanged: Jacob K. Javits Convention Center (Hall 1B). With these new dates, the show will be almost concomitant with the MakeUp in (...)

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Experts’ views
How can brands stand out in the busy celebrity beauty space?

Rosalia Di Gesu
How can brands stand out in the busy celebrity beauty space?

A 2019 influx of yet more celebrity beauty brands, hot on the trail of success stories such as Rihanna’s Fenty Beauty, is reflective of a celebrity-obsessed culture. But do these innovations from the famous really appeal to the discerning beauty consumer? More celebrities are joining the crowd in 2020; Selena Gomez recently (...)

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Features