Follow us twitter facebook
Edition: Brazil
Click here to subscribe toour free weekly newsletter click here
Industry buzz

Leads Care Cosméticos invests in superhydrating haircare salads

Leads Care Cosméticos has launched a truly super-moisturizing fruit salad for the hair. The brand proposes two different masks based on natural active principles that guarantee hydration and nutrition for the hair from the root to the tips:

- The Maçã do Amor Mask (Apple of Love Mask), made with red fruit extracts and vitamin E, with a anti-aging, protective and antioxidant action.
- The Banana Split Mask, produced with banana and oat extracts, which strengthen the hair and stimulate its healthy growth. They also contain proteins and vitamins of the yarns helping to control hair fall.

"With their colourful and uncluttered packages, the masks bring a light and young air," says Soraya Damasco responsible for the marketing the brand.

According to Leads Care Cosméticos the masks are suitable for all hair types and show results from the first application.

© 2016 - Brazil Beauty News - www.brazilbeautynews.com

latest news
Focus
in-cosmetics returns to Brazil next 18-19 September

in-cosmetics returns to Brazil next 18-19 September

When it comes to beauty, Brazil has become a trend-setter in Latin America thanks to its abundance of natural resources and penchant for innovation. Now the fourth largest market in the world, the country will host the sixth edition of in-cosmetics Latin America, which runs in Sao Paulo from 18-19 September 2019. Euromonitor (...)

read more
Experts’ views
American insights: The new beauty millionaires

Laurence Bacilieri
American insights: The new beauty millionaires

Yes, the beauty and skincare market in the US is saturated. However, some extremely savvy women had the feeling they could move things, and here are a few examples of some of the country’s wealthiest women whose success was immediate. Serena Williams At the top of the list, Ms Serena Williams: in the beginning, she was Venus (...)

read more

Features