Follow us twitter facebook
Edition: Brazil
Click here to subscribe toour free weekly newsletter click here
Environment

Latin Americans have a better understanding on biodiversity, new research finds

In Brazil and in Mexico, consumers are able to define biodiversity, want to know the origin of natural products and expect companies to be ethical in their relation to the environment.

In 2015, an average of 69% respondents in nine countries say they have heard of biodiversity, according to IPSOS research conducted for the Union for Ethical BioTrade (UEBT) among 9,000 persons in Brazil, Ecuador, Germany, France, India, Mexico, Netherlands, UK and USA. The research found that consumers from Latin America, especially in Brazil and Mexico, achieved the highest scores regarding biodiversity awareness.

High awareness levels

Between 2009 and 2015 biodiversity awareness grew from 56% to 64% in Germany, France, UK, USA. In India biodiversity awareness more than doubled between 2012 and 2015 and grew from 19% to 40%. Except for Latin America, biodiversity awareness still falls behind that of other notions, such as sustainable development, global warming, or deforestation.

Furthermore, for 87% of respondents it is important to personally contribute to biodiversity conservation, although they are not fully clear how to do so yet. Interest is especially high (over 95%) in Latin America and India, and is growing in the other countries.

High expectations

Over 80% of consumers expect companies to respect biodiversity, would like to receive information on such efforts and would be more interested in buying a product if they knew it respected biodiversity. UEBT surveys show that same holds true for consumers in emerging markets such as Brazil, Colombia, Mexico and China. Once again, Brazil and Mexico show the highest rates: 92% and 95% respectively.

Deeper analysis shows that younger generations are particularly aware of biodiversity, as well as interested in contributing to its conservation, with the highest scores reached by young Brazilians.

In Brazil, this issue is considered as "essential" for 88% of the population, the highest rate out of all surveyed countries.

The Brazilian public is also highly concerned with the fact that companies have good practices regarding the access and use of biodiversity resources. 89% of Brazilian consumers would appreciate to be better informed about these practices and 80% said that the control of the companies by independent organizations, such as NGOs and certification bodies, is a good thing.

latest news
Focus
Édition Spéciale by Luxe Pack unveils its program

Édition Spéciale by Luxe Pack unveils its program

Édition Spéciale by Luxe Pack, the first exhibition dedicated to environmental-friendly packaging solutions, will be held on June 4 and 5, 2019 at the Carreau du Temple in Paris, France, during the European Sustainable Development Week. With two months left until the event, the organizers have unveiled the main features of the (...)

read more
Experts’ views
Radiant skin first thing in the morning

Lipotec - Lubrizol
Radiant skin first thing in the morning

The empowerment of women has made them aware that their freedom has no limits and that they can go as far as they want. They don’t feel like super women capable of doing everything perfectly, they claim imperfection and they elect what to do with their time. Today’s women choose to make the most of their life, without missing any (...)

read more

Features