Follow us twitter facebook
Edition: Brazil
Click here to subscribe toour free weekly newsletter click here
Industry buzz

La Prairie to partner with Art Basel

In 2017, Swiss luxury skincare brand La Prairie will partner with Art Basel, the world’s leading art platform, in a first-of-its-kind partnership. The renowned art fair is slated for June 15-18, 2017 in Basel, Switzerland.

La Prairie Science and Arts (Photo: PRNewsFoto/La Prairie)

La Prairie Science and Arts (Photo: PRNewsFoto/La Prairie)

As part of this initiative, La Prairie will be present in Art Basel’s Collectors Lounge throughout the duration of the fair, where VIPs will have the opportunity to experience the La Prairie universe and enjoy customized La Prairie treatments.

We are very excited about the partnership between La Prairie and Art Basel, which we feel perfectly represents our quest for timeless beauty and our passion for audacity,” said Patrick Rasquinet, President and CEO of La Prairie Group. “Indeed, from the painstaking research behind our scientific breakthroughs to the opulent formulations that envelop the senses, from the jewel-like packaging to the high-touch service, art is not just what La Prairie is, it is what we do,” he added.

La Prairie Science and Arts (Photo: PRNewsFoto/La Prairie)

La Prairie Science and Arts (Photo: PRNewsFoto/La Prairie)

In addition to establishing the partnership with the art fair, La Prairie will also mark the 30th anniversary of its iconic Skin Caviar. To celebrate the occasion, La Prairie plans to collaborate on a scientific and artistic innovation with a select group of contemporary artists, to be announced at a later date.

Portfolio

© 2017 - Brazil Beauty News - www.brazilbeautynews.com

latest news
Focus
Édition Spéciale by Luxe Pack unveils its program

Édition Spéciale by Luxe Pack unveils its program

Édition Spéciale by Luxe Pack, the first exhibition dedicated to environmental-friendly packaging solutions, will be held on June 4 and 5, 2019 at the Carreau du Temple in Paris, France, during the European Sustainable Development Week. With two months left until the event, the organizers have unveiled the main features of the (...)

read more
Experts’ views
Radiant skin first thing in the morning

Lipotec - Lubrizol
Radiant skin first thing in the morning

The empowerment of women has made them aware that their freedom has no limits and that they can go as far as they want. They don’t feel like super women capable of doing everything perfectly, they claim imperfection and they elect what to do with their time. Today’s women choose to make the most of their life, without missing any (...)

read more

Features