Follow us twitter facebook
Edition: Brazil
Click here to subscribe toour free weekly newsletter click here
Companies & industry

L’Oréal wants to grow Saint-Gervais Mont Blanc as a global mass-market spa brand

L’Oréal plans to develop the small dermo-cosmetics brand Saint-Gervais Mont Blanc into a spa brand available "at an affordable price for consumers around the world," said Jean-Paul Agon, the group’s CEO last week.

Saint-Gervais Mont Blanc is one of the 11 French thermal springs that are (...)

Saint-Gervais Mont Blanc is one of the 11 French thermal springs that are “recognized for their dermatological benefits”. Photo: © Éric Piermont / AFP

With an annual turnover of 3 million euros, this brand was acquired by L’Oréal last year. Saint-Gervais Mont Blanc is the smallest brand ever bought by L’Oréal to date. However, it has a "tremendous potential", said Jean-Paul Agon.

Saint-Gervais Mont Blanc is one of the 11 French thermal springs that are "recognized for their dermatological benefits", and its name is ideal for a global development: "The Mont Blanc is like the Eiffel Tower, its is known by all consumers around the world," said the CEO.

With an annual turnover of 3 million euros, Saint-Gervais Mont Blanc is the (...)

With an annual turnover of 3 million euros, Saint-Gervais Mont Blanc is the smallest brand ever bought by L’Oréal to date.

Dermo-cosmetics is already a strategic division of L’Oréal, with other spa and thermal brands such Vichy and La Roche-Posay, which are sold mainly in pharmacies and parapharmacies.

AFP/Relaxnews
(Translation by premiumbeautynews.com)


© 2017 - Brazil Beauty News - www.brazilbeautynews.com

latest news
Focus
MakeUp in New York moves to Javits Center to continue growing

MakeUp in New York moves to Javits Center to continue growing

The latest edition of MakeUp in NewYork was a huge success, announced the organisers. Held at the Center415 on 5th Avenue, in Manhattan, on September 11&12, 2019, the two-day B2B event dedicated to the makeup and skincare supply chain welcomed more than 3800 visitors, with a growth of 12% of international guests. Brazil, (...)

read more
Experts’ views
Fragrance Trends: The impact of the mineral

Aliénor Massenet
Fragrance Trends: The impact of the mineral

A solid, inorganic and crystallized substance, minerals are derived from a natural geological process. In perfume- making, minerality is a subjective concept because there is no mineral family strictly speaking. With wet and salty facets, mineral notes give perfumers a new way of expressing freshness in their creations. Perfumer (...)

read more

Features