Follow us twitter facebook
Edition: Brazil
Click here to subscribe toour free weekly newsletter click here
Companies & industry

L’Oréal wants to grow Saint-Gervais Mont Blanc as a global mass-market spa brand

L’Oréal plans to develop the small dermo-cosmetics brand Saint-Gervais Mont Blanc into a spa brand available "at an affordable price for consumers around the world," said Jean-Paul Agon, the group’s CEO last week.

Saint-Gervais Mont Blanc is one of the 11 French thermal springs that are (...)

Saint-Gervais Mont Blanc is one of the 11 French thermal springs that are “recognized for their dermatological benefits”. Photo: © Éric Piermont / AFP

With an annual turnover of 3 million euros, this brand was acquired by L’Oréal last year. Saint-Gervais Mont Blanc is the smallest brand ever bought by L’Oréal to date. However, it has a "tremendous potential", said Jean-Paul Agon.

Saint-Gervais Mont Blanc is one of the 11 French thermal springs that are "recognized for their dermatological benefits", and its name is ideal for a global development: "The Mont Blanc is like the Eiffel Tower, its is known by all consumers around the world," said the CEO.

With an annual turnover of 3 million euros, Saint-Gervais Mont Blanc is the (...)

With an annual turnover of 3 million euros, Saint-Gervais Mont Blanc is the smallest brand ever bought by L’Oréal to date.

Dermo-cosmetics is already a strategic division of L’Oréal, with other spa and thermal brands such Vichy and La Roche-Posay, which are sold mainly in pharmacies and parapharmacies.

AFP/Relaxnews
(Translation by premiumbeautynews.com)


© 2017 - Brazil Beauty News - www.brazilbeautynews.com

latest news
Focus
in-cosmetics returns to Brazil next 18-19 September

in-cosmetics returns to Brazil next 18-19 September

When it comes to beauty, Brazil has become a trend-setter in Latin America thanks to its abundance of natural resources and penchant for innovation. Now the fourth largest market in the world, the country will host the sixth edition of in-cosmetics Latin America, which runs in Sao Paulo from 18-19 September 2019. Euromonitor (...)

read more
Experts’ views
American insights: The new beauty millionaires

Laurence Bacilieri
American insights: The new beauty millionaires

Yes, the beauty and skincare market in the US is saturated. However, some extremely savvy women had the feeling they could move things, and here are a few examples of some of the country’s wealthiest women whose success was immediate. Serena Williams At the top of the list, Ms Serena Williams: in the beginning, she was Venus (...)

read more

Features