Follow us twitter facebook
Edition: Brazil
Click here to subscribe toour free weekly newsletter click here
Industry buzz

L’Oréal’s "Voz da Beleza" now available on YouTube

Created last year by L’Oréal Brasil to answer the consumers’ frequently asked questions, the website was recently added a YouTube version.

Thanks to short videos and interviews, and the participation of experts, the new channel has the same goal than the website: help clarifying the most common customer questions and provide content related to all L’Oréal product categories. The aim of the initiative is to provide details on more complex issues related to the health of skin and hair.

The channel offers short videos and interviews with the participation of (...)

The channel offers short videos and interviews with the participation of experts in order to provide content related to all L’Oréal product categories. Photo: © L’Oréal Brasil / YouTube

"Our goal is to modernize our consumer care capabilities, as well as to provide a wider and easier access to information. The creation of the YouTube channel and of the videos facilitates the diffusion of beauty content to all consumers,"said Camile Alambert, Director of Customer Service.

To complete this project, L’Oréal’s Customer Service was supported by education experts from the group’s various division. The Professional Products division, for instance, helped in the making of video road maps related to hair treatment and the application of colour shades, while the Active Cosmetics Division shared its knowledge on skin and sun protection, and also invited dermatologists to participate in the recordings.

latest news
Focus
Édition Spéciale by Luxe Pack unveils its program

Édition Spéciale by Luxe Pack unveils its program

Édition Spéciale by Luxe Pack, the first exhibition dedicated to environmental-friendly packaging solutions, will be held on June 4 and 5, 2019 at the Carreau du Temple in Paris, France, during the European Sustainable Development Week. With two months left until the event, the organizers have unveiled the main features of the (...)

read more
Experts’ views
‘Do Good, Feel Good' and the beauty industry

Laurence Bacilieri
‘Do Good, Feel Good’ and the beauty industry

"Do good, feel good" is a mechanism well known by psychologists. The more good deeds one does, the better one feels. This phenomenon has spread to the universe of beauty, especially concerning our planet. In the past, good deeds have left their marks: For example, Estée Lauder for breast cancer, or M.A.C. celebrating 25 years of Viva (...)

read more

Features