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Industry buzz

L’Oréal joins YouCam Makeup

L’Oréal and Perfect Corp. announce a global partnership that integrates makeup collections from L’Oréal brands worldwide in YouCam Makeup, the award-winning augmented reality (AR) beauty app. This collaboration offers hundreds of millions of beauty lovers the opportunity to virtually experience makeup collections from L’Oréal brands, learn about the products, and shop through the app or instore. Leveraging the app at L’Oréal counters or in free standing stores, the partnership also provides unique and innovative ways to create seamless consumer journeys online to offline.

L'Oréal Joins YouCam Makeup, Perfect Corp.'s Augmented Reality Makeover App. (...)

L’Oréal Joins YouCam Makeup, Perfect Corp.’s Augmented Reality Makeover App. (Photo: Business Wire)

The Perfect Corp. L’Oréal partnership accelerates on building omnichannel services to enhance the consumer experience at every touchpoint. Virtual make up, livestreaming, augmented reality shopping are key features in a modern beauty journey that mixes online and offline. These services delight our consumers and increase conversion rates for our brands,” says Lubomira Rochet, Chief Digital Officer of L’Oréal.

This partnership started with L’Oréal Paris and Yves Saint Laurent in Japan. The first phase began during this year’s Cannes Film Festival where YouCam Makeup and L’Oréal Paris showcased 64 virtual beauty looks for fans in the US, India, Mexico and Russia to try virtually in the app. Each look incorporated a collection of L’Oréal Paris products that users could try on and purchase through the app, delivering a unique red carpet beauty experience using the latest AR technology.

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