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L’Oréal introduces Perso, a smart device that makes beauty personal

L’Oréal has unveiled an AI-powered at-home system dubbed ‘Perso’ at the tech convention CES 2020. The new device stands at just 16.5 inches (16.5 cm) high, but offers big solutions: the smart skincare system is capable of providing personalized skincare solutions via a four-step process.

First up is a personal skin analysis, performed via the Perso mobile app using L’Oréal-owned ModiFace artificial intelligence (AI) technology to assess the user’s complexion. Then, using Breezometer geo-location data, Perso assesses any local environmental conditions - such as humidity, weather and the UV index - that might influence the state of the user’s skin. The third step sees the user share their personal skincare concerns and product preferences with the app, before the final step, in which the device dispenses a single dose of a personalized blend of product such as moisturizer, serum or under-eye cream.

L'Oréal introduces Perso: a 3-in-1 device for personalized at-home skincare (...)

L’Oréal introduces Perso: a 3-in-1 device for personalized at-home skincare and cosmetics. (Photo: © Courtesy of L’Oréal)

The technology also adjusts for morning and evening application, and the brand claims that with regular use, Perso’s AI platform will be able to alert users to the formulas that are working best for them and automatically adapt its formulas.

Scheduled for launch in 2021

Developed by the L’Oréal Technology Incubator, Perso is also able to make custom formulas for lipstick and foundation, with the beauty giant planning to roll out those features at a later date.

In the meantime, the device is scheduled to launch in partnership with one of its leading skincare brands in the year 2021.

"We know that customization relies on information about your unique skin and personal preferences as well as your environment; this technology accounts for that," said Guive Balooch, Head of L’Oréal’s Technology Incubator, in a statement. "Perso uses AI to optimize the formulas and actually gets smarter as you use it."

Brazil Beauty News with AFP/Relaxnews

© 2020 - Brazil Beauty News - www.brazilbeautynews.com

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