Follow us twitter facebook
Edition: Brazil
Click here to subscribe toour free weekly newsletter click here
Industry buzz

L’Occitane to open first factory in Brazil

L’Occitane do Brasil, the subsidiary of the French group L’Occitane (brands: L’Occitane en Provence, Melvita, Erborian and L’Occitane au Brésil), has announced the construction of a factory in Brazil. With this initiative, four years after the launch of the Franco-Brazilian brand L’Occitane au Brésil, the group intends to increase its participation in the Brazilian market and to attract more and more Brazilian customers. With China and Japan, Brazil is among L’Occitane’s largest markets both in terms of growth and participation in the overall turnover.

The plant will be located in the city of Itupeva (São Paulo), close to the Group’s Distribution Center in Brazil, and will occupy an area of 23 thousand square meters. The unit will focus on the production of the L’Occitane au Brésil lines, while the group intends to maintain partnerships with suppliers to develop certain categories.

The works are expected to start later this year, and operations in 2019. The company will perform a ground clearance ceremony of the plant in the first half of September.

Portfolio

© 2017 - Brazil Beauty News - www.brazilbeautynews.com

latest news
Focus
Luxe Pack New York rescheduled to September

Luxe Pack New York rescheduled to September

Amid the latest developments of the Covid-19 epidemic in New York and the USA, the Luxe Pack management team has decided to postpone further the event to September 15th and 16th, 2020. The venue is unchanged: Jacob K. Javits Convention Center (Hall 1B). With these new dates, the show will be almost concomitant with the MakeUp in (...)

read more
Experts’ views
Radical reinvention : Disrupting the next decade of beauty

Cosmetics Inspiration & Creation
Radical reinvention : Disrupting the next decade of beauty

Beauty is an ever-changing industry. Yet some changes make more of an impact than others. The more society changes, the more these changes cascade into the Beauty market. During the last MAD Cosmetics Innovations conference, organised by Premium Beauty News in Paris, Leila Rochet, Founder of Cosmetics Inspiration & Creation, (...)

read more

Features