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Industry buzz

L’Occitane opts for Albéa’s cold stamping holographic effect

L’Occitane’s new Iridescent Cherry Blossom Hand Cream created sensation with its Iridescent Cherry Blossom Hand Cream, a new addition to the brand’s hand care range. The 30ml holographic tube creates a lyrical visual experience in line with the product’s universe.

For this hand cream tube, L’Occitane selected the cold stamping holographic effect offered by Albéa. Printed in 4 flexographic colors, the tube is decorated with a cold stamped decoration which replicates the delicate cherry blossoms. The bright pink octagonal cap stands for gourmet pleasure and guarantees the easy opening of the product.

The holographic decoration effect is part of the Fancy Déco family and is available for all of Albéa’s laminated tubes. These are manufactured and assembled in Europe.

Fancy Déco decoration options - for laminated tubes - are made to awaken consumers’ senses from their first contact with the packaging in the point of sales. The Holographic Foil material and iridescent tube resonate with the latest metallic trends. The 3D Varnish decoration features a textured touch and the Soft Touch treatment provides a velvety, peach-like effect. This tube packaging expressed the softness of the formula and takes consumers to a pleasant in-store sensorial experience,” says Albéa in a release.

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