Follow us twitter facebook
Edition: Brazil
Click here to subscribe toour free weekly newsletter click here
Industry buzz

L’Occitane au Brésil reveals the strength and rich texture of bacuri

The most recent ‘’authentic story’’ of L’Occitane au Brésil unveils the mystery of bacuri, a fruit from the Amazon. The brand has been able to capture the exalting beauty of this fruit and has conducted research on its cosmetic benefits. The result of this research led to the creation of a high-protection and nutritious skin-care line that combines rich texture, rapid skin absorption and dry-touch qualities.

For this project, design agency Centdegrés was charged with developing the new line’s entire graphic identity. The design aims were multiple: transmitting the efficiency of the product through a graduated scale displaying the concentration of butter. The colours were also selected to represent the earth and soil in which bacuri is grown and the flowers that bloom before the appearance of the fruit. The idea was to remind users of the authenticity of the product and its story. The strength of the ingredient is highlighted by the use of the image of the plant as the main layout focus.

Launched in June 2017, the bacuri line is available in various forms including a hand cream, foot cream and body lotion. The new collection already assembles all the characteristics of a successful beauty skin-care line.

Portfolio

© 2017 - Brazil Beauty News - www.brazilbeautynews.com

latest news
Focus
in-cosmetics returns to Brazil next 18-19 September

in-cosmetics returns to Brazil next 18-19 September

When it comes to beauty, Brazil has become a trend-setter in Latin America thanks to its abundance of natural resources and penchant for innovation. Now the fourth largest market in the world, the country will host the sixth edition of in-cosmetics Latin America, which runs in Sao Paulo from 18-19 September 2019. Euromonitor (...)

read more
Experts’ views
Taking inspiration from Brazilian haircare brands

Juliana Martins
Taking inspiration from Brazilian haircare brands

Whether it’s new product development or trend inspiration, Brazil continues to be the go-to haircare market given its size, diversity and consumer engagement levels. Brazilian consumers take great pride in their hair and the market should be looked at for inspiration, appeal and expertise. Brands across the country are listening to (...)

read more

Features