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KVD Vegan Beauty celebrates Cat Eyes for all with new global campaign

KVD Vegan Beauty is the first beauty brand to feature an Instagram famous cat as one of their global campaign faces for the CAT EYES FOR ALL campaign, launching this March, in honor of 2020, Tattoo Liner’s 10th Birthday Year. @CobytheCat, internet famous for his natural "winged eyeliner" memes is one of five new models for the brand. The campaign showcases KVD Vegan Beauty’s award-winning waterproof, smudge-resistant, and ultra-precise liquid eyeliner, Tattoo Liner loved by millions in both Trooper Black and Mad Max Brown along with volumizing Go Big or Go Home Mascara. These iconic vegan and high-performance products deliver the perfect cat eye for all people, every time, on every lid, for any age.

Starting in March 2020, Campaign Honors 10-Years of Tattoo Liner, the (...)

Starting in March 2020, Campaign Honors 10-Years of Tattoo Liner, the brand’s #1 Award-Winning Liquid Eye Liner

In addition to Coby the Cat, the brand debuts a unique mix of models including KVD Vegan Beauty International Makeup Artist, Fanny Maurer (@fannymaurer), from Paris, France. Fanny was the key makeup artist on the campaign as well as a model. Fanny is the second "behind-the-brand" face in a KVD Vegan Beauty campaign, holding true to the brand’s new strategy for 2020 of featuring “one of their own."

Other featured are models include Chloé Nguyen and Carmen Lee Solomons, (both wearing Tattoo Liner in Mad Max brown) as well as a senior model in Trooper Black, proving that age is certainly just a number. Together, the diverse, beautiful, bad-ass models prove that Tattoo Liner is unstoppable on all ages, eye shapes and ethnicities.

The Cat Eye for All campaign was shot under the art direction of KVD Vegan Beauty Global Creative Director, Angela Kongelbak, photographed by Danielle St Laurent (campaign / model shots). Product shots photographed by Hudson Cuneo.

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