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Johnson & Johnson strengthens position in hair care through acquisition of Vogue International

Jorge Mesquita, Worldwide Chairman, Consumer, Johnson & (...)

Jorge Mesquita, Worldwide Chairman, Consumer, Johnson & Johnson

Johnson & Johnson has entered into a definitive agreement to acquire Vogue International, a privately held company focused on the marketing, development and distribution of salon-influenced and nature inspired hair care products, for approximately US$3.3 billion in cash.

The acquisition will include the OGX collection of shampoos, conditioners, treatments, styling products, body care and bath products, the FX™ line of hair styling products, and the Proganix and Maui Moisture hair care lines.

"Our acquisition of Vogue International’s full line of leading advanced hair care products sold in the U.S. and in 38 countries will strengthen our global presence in this important category. Vogue International’s commitment to quality, innovation, and consumer preference complement our Consumer portfolio, while also presenting attractive hair care category growth opportunities for Johnson & Johnson," said Jorge Mesquita, Worldwide Chairman, Consumer, Johnson & Johnson.

The transaction, which is subject to antitrust clearance and other customary closing conditions, is expected to close during the third quarter of 2016. Upon closing, the transaction is not expected to impact the 2016 sales or earnings guidance ranges that Johnson & Johnson announced on April 19, 2016.

© 2016 - Brazil Beauty News - www.brazilbeautynews.com

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