Follow us twitter facebook
Edition: Brazil
Click here to subscribe toour free weekly newsletter click here
Markets & trends

Jelly: Beauty’s latest obsession

Jelly, a word long-associated with children’s party food and Vaseline, is the beauty buzzword of the moment. Elastic, gelatinous textures are slowly but surely forming the basis of more and more skincare products, offering a more lightweight alternative to oils and creams without compromising on hydration properties.

The trend was arguably sparked back in 2016, when millennial beauty brand Glossier debuted its crowd-sourced ’Milk Jelly Cleanser’, which promises to dissolve makeup and provide a deep but gentle cleanse suitable for everyday use. The gel-like product can be used on wet or dry skin and claims to reinforce the skin’s barrier to safeguard against dehydration.

Shiseido WASO Fresh Jelly Lotion. Photo: © Courtesy of Shiseido

Shiseido WASO Fresh Jelly Lotion. Photo: © Courtesy of Shiseido

Fast forward to this summer, and jelly is going mainstream. The Japanese beauty brand Shiseido recently launched a ’Fresh Jelly Lotion’ as part of its brand-new ’Waso’ range, which is rooted in natural, organic ingredients. The name comes from the lotion’s gel-like texture, but also from its star ingredient: white jelly mushroom. The fungus is said to encourage a healthy, dewy complexion.

Other brands getting in on the act include Estée Lauder, which recently released a ’Nutritious Micro-Algae Pore Purifying Cleansing Jelly’ that claims to lather into a silky foam in order to remove impurities via a combination of micro-algaes. And June saw the US brand Drunk Elephant, which focuses on non-toxic skincare solutions, unveil its ’Beste Jelly Cleanser’, which features virgin marula oil to nourish the skin and glycerin to hydrate it.

But despite its sophisticated reinvention, jelly has retained its fun side. One of the quirkiest jellied skincare product launches this year comes courtesy of Boscia, which made waves earlier this summer with its new ‘Charcoal Jelly Ball Cleanser’. The squishy, balloon-shaped product that features activated black charcoal to extract impurities, proving that jelly can be a playful way to seriously step up your beauty routine.

AFP/Relaxnews

Portfolio

© 2017 - Brazil Beauty News - www.brazilbeautynews.com

latest news
Focus
MakeUp in New York moves to Javits Center to continue growing

MakeUp in New York moves to Javits Center to continue growing

The latest edition of MakeUp in NewYork was a huge success, announced the organisers. Held at the Center415 on 5th Avenue, in Manhattan, on September 11&12, 2019, the two-day B2B event dedicated to the makeup and skincare supply chain welcomed more than 3800 visitors, with a growth of 12% of international guests. Brazil, (...)

read more
Experts’ views
Fragrance Trends: The impact of the mineral

Aliénor Massenet
Fragrance Trends: The impact of the mineral

A solid, inorganic and crystallized substance, minerals are derived from a natural geological process. In perfume- making, minerality is a subjective concept because there is no mineral family strictly speaking. With wet and salty facets, mineral notes give perfumers a new way of expressing freshness in their creations. Perfumer (...)

read more

Features