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Inolex opens a beauty care demonstration centre in São Paulo

Inolex do Brasil has opened a new demonstration centre in São Paulo. The Demo Center, which introduced its first training sessions in July of this year, offers cosmetic and personal care brands with a presence in South America an opportunity to explore the use of new technologies in beauty care formulations.

Located directly across from Inolex do Brasil’s headquarters on Rua Aspicuelta, the centre provides tailored, technical guidance to clients through presentations, hands-on formulation and collaborative problem solving. According to the global cosmetic ingredients maker, the centre is more specially geared towards the promotion of natural and innovative solutions in key areas that are shaping the next wave of consumer beauty products, including alternative preservation, silicone replacements and palm-free ingredients.

When we understand first-hand the challenges that our clients are facing, we are able to work through suitable solutions together. We know Inolex ingredients can greatly impact a client’s product performance at a competitive cost. This environment allows for an open, collegial approach with clear results for the client,” says Cris Saiani, Country Manager for Inolex, Brasil.

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