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in-cosmetics Latin America breaks new records

With a total of 5,701 participants, the 6th edition of in-cosmetics Latin America, which took place last September in São Paulo was the largest in history.

The event dedicated to personal care ingredients attracted a qualified audience. Among visitors were R&D specialists and formulators from the likes of Procter & Gamble, Unilever, Natura, Johnson & Johnson, L’Occitane, L’Oréal, Avon, Belcorp, Lac, Mary Kay, Genomma Lab, to name but a few. Several Indie Brands also visited the show this year.

The show attracted professionals from all over Brazil, with 26% of Brazilian visitors coming from outside of São Paulo. In addition, hundreds of professionals from Argentina, Chile, Uruguay, Colombia, Peru, Costa Rica, Ecuador also attended the show.

With 14% more stands this year and 90% of the world’s top ten ingredient suppliers in attendance, the event consolidated its position as the major regional launch pad in the industry with an Innovation Zone 40% larger than in 2018.

The event also welcomed the Innovation Tour - a new experience at the show - led by Technical Advisor Cleber Barros, who guided visitors around the many innovations on display across the hall.

Two other new experiences were introduced this year. These included the Green Trail, which guided visitors to exhibitors offering environmentally conscious ingredients, and the Indie Trail, which enabled indie brands to connect with exhibitors that provide ingredients for productions up to 100kg.

in-cosmetics Latin America will be back at Expo Center Norte, in São Paulo, between September 16-17, 2020.

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