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in-cosmetics Latin America 2017 expects 4,000 professionals from the beauty industry

The 2017 edition of the in-cosmetics Latin America trade show will be held on September 20 and 21, at Expo Center Norte in São Paulo. Organizers expect around 4,000 visitors and offer more than 50 hours of educational content.

The in-cosmetics Latin America show, a B2B event dedicated to cosmetics manufacturers and brands across Latin America, will take place on September 20 and 21 at the Expo Center Norte in São Paulo.

Once a year, chemistry professionals, formulators and researchers gather at the event for full immersion in raw materials, lectures, innovation, testing and regulatory solutions. "It is the moment when R & D, marketing professionals and product formulators from companies such as Avon, Beiersdorf, Belcorp, Yanbal, Colgate-Palmolive, Coty, Johnson & Johnson, Lush Cosmetics, O Boticário, Natura, L’Occitane, Unilever and others are looking for information on trends and innovations to develop their next lines and products," say the organizers.

The program will have more than 50 hours of educational content, including workshops, panel discussions and technical leaders with the presence of industry names. As far as market trends are concerned, formulators, researchers and marketers will have access to case studies and analyses on the development and future of the different industry sectors in several geographical areas, organized by market research firms such as Mintel, Euromonitor and Factor Kline. One of the new features of the show this year is the Make-Up Bar, where visitors can test makeup formulations and technologies. In the Formulation Lab interactive training sessions will be offered with live demonstrations on how create unbeatable formulations.

"We’ll host national and international exhibitors of raw materials, fragrances and laboratory equipment to make direct contacts with more than 4,000 professionals in the beauty and personal care industry. This indicates that it is not a Brazilian event open to Latin America. It is actually, an event for Latin America that happens in Brazil," says Daniel Zanetti, Director of in-cosmetics Latin America.

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