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Imerys’ mineral exfoliating pearls move on to colour

Imerys Minerals, the world leader in mineral-based specialties, recently launched ImerScrub, a colourful addition to their successful ImerCare white volcanic pearl range for gentle exfoliation. Another step forward in the process to replace plastic microbeads in cosmetic formulations.

The new ImerScrub range is currently available in five different shades: jade, coral, gold, amber and plum.

According to Imerys, high colour stability is one of the main interests of the new range, as it prevents any migration to the formula. Coloured beads facilitate the creation of colourful aesthetic effects that are highly appreciated by consumers. However, the need to be combined with white pearls to maintain the exfoliating effect.

This new coloured range is a huge step forward for the replacement of plastic beads in cosmetics with natural ingredients. It opens new horizons for our customers through minerals in cosmetics and rounds out the current white scrub range perfectly,” says Thierry Casteran, Global Business Development Director - Personal Care at Imerys.

Imerys’ perlite products are made from a volcanic rock which contains 2-6% water in its inner structure. When heated to around 900°C, the water trapped within the structure is vaporized, causing the material to expand and form a spherical structure. The white ImerCare P-Scrub range and new coloured ImerScrub range have been developed using patented engineered technology which combines the natural hardness of the volcanic rock with the softness of these spherical particles to provide a gentle, physical exfoliation effect.

V.G.

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