Follow us twitter facebook
Edition: Brazil
Click here to subscribe toour free weekly newsletter click here
Industry buzz

Hush debuts colour cosmetics range for hair

New haircare brand Hush has launched a DIY hair colour range that aims to treat hair issues at the same time as offering consumers opportunities to express themselves with impromptu dye jobs.

Created by Mana Brands, a leading private label manufacturer for multiple top skincare and cosmetics products, Hush aims to fill the void between haircare and cosmetics with a duo of hybrid products.

Hush Prism Airbrush Spray © PRNewsfoto / Hush

Hush Prism Airbrush Spray © PRNewsfoto / Hush

Hush’s debut collection comprises a "Prism Airbrush Spray," which offers kaleidoscopic wash-out hair colour in seven vibrant shades, in a cruelty-free formula that is free of peroxide, ammonia or harsh permanent dyes. The second product, "Fill Seeker Hair Plumping Fibers," targets flat or sparse hair, "hugging" every strand with magnetically charged micro-fibres that increase the strand diameter by up to 33.8% for a fuller, plumped-up look.

"At Mana, we pride ourselves in being the colour experts — with three of our four labs devoted to manufacturing colour cosmetics," said Victoria Colangelo, Senior Vice President of Product Development at Mana, in a statement. "Through our experience, we saw a void in the market; we saw a lot of makeup products being remarketed as hair products but never saw true colour cosmetics for hair. We leveraged our know-how in colour cosmetics and challenged our labs and salons to innovate, validate, and test new chemistries to create this concept of makeup for your hair."

The Hush range is currently available at Sephora, Sephora.com, and QVC, and the brand plans to roll out further hair solution products in the near future.

Brazil Beauty News with AFP/Relaxnews

© 2018 - Brazil Beauty News - www.brazilbeautynews.com

latest news
Focus
Luxe Pack prepares for its second Los Angeles edition and announces new venue in New York

Luxe Pack prepares for its second Los Angeles edition and announces new venue in New York

Luxe Pack, the business to business tradeshow dedicated to luxury packaging, will return to the West Coast for its second Los Angeles edition on February 27-28, 2019. As per last year, the event will be co-hosted with MakeUp in Los Angeles, B2B show for beauty and skin care accessories, trends, and formulation. Luxe Pack Los (...)

read more
Experts’ views
Is Brazil the new Korea for hair?

Emmanuelle Bassmann
Is Brazil the new Korea for hair?

International Beauty Fair, South America’s largest trade beauty show, took place on September 08-11, 2018 in Sao Paolo, Brazil. Here is a short overview on the main trends that emerged during the event. Brazil has always been renowned for being innovative in the beauty sector. Historically, the beauty industry in Brazil accelerates (...)

read more

Features