Follow us twitter facebook
Edition: Brazil
Click here to subscribe toour free weekly newsletter click here
Industry buzz

Hugo Boss blurs masculine / feminine codes in new women’s fragrance

Like several other brands, Hugo Boss is introducing its new spring fragrance, Hugo Woman, which combines traditionally "masculine" notes with those more often associated with the feminine. This unconventional combination might just become one of the olfactory trends of the season.

O parfume Hugo Woman estará disponível a partir do dia 19 de janeiro. © Hugo (...)

O parfume Hugo Woman estará disponível a partir do dia 19 de janeiro. © Hugo Boss

A fruity floral, the new eau de parfum from Hugo Boss has an unexpected tomboy quality, according to the brand. The fragrance pyramid combines traditionally feminine notes of boysenberry, Himalayan red grass, mandarin, jasmine sambac, black plum and iris with the traditionally masculine scents of spicy Indian black tea and sandalwood.

Freja Beha Erichsen and Adrien Sahores are the faces of Hugo Man and Hugo Woman by Hugo Boss. © Karim Sadli pour Hugo Boss

Danish supermodel Freja Beha Erichsen (Louis Vuitton, Zadig & Voltaire, Tiffany & Co.) is the face of the new perfume. She posed alongside French model Adrien Sahores (De Fursac, Tiger of Sweden) for photographer Karim Sadli and was directed by Ryan Hope in the campaign film.

Freja Beha Erichsen and Adrien Sahores are the faces of Hugo Man and Hugo (...)

Freja Beha Erichsen and Adrien Sahores are the faces of Hugo Man and Hugo Woman by Hugo Boss. © Karim Sadli pour Hugo Boss

Hugo Woman Eau de Parfum will be available starting in late January at select fragrance retailers.

AFP/Relaxnews

© 2015 - Brazil Beauty News - www.brazilbeautynews.com

latest news
Focus
Luxe Pack prepares for its second Los Angeles edition and announces new venue in New York

Luxe Pack prepares for its second Los Angeles edition and announces new venue in New York

Luxe Pack, the business to business tradeshow dedicated to luxury packaging, will return to the West Coast for its second Los Angeles edition on February 27-28, 2019. As per last year, the event will be co-hosted with MakeUp in Los Angeles, B2B show for beauty and skin care accessories, trends, and formulation. Luxe Pack Los (...)

read more
Experts’ views
Is Brazil the new Korea for hair?

Emmanuelle Bassmann
Is Brazil the new Korea for hair?

International Beauty Fair, South America’s largest trade beauty show, took place on September 08-11, 2018 in Sao Paolo, Brazil. Here is a short overview on the main trends that emerged during the event. Brazil has always been renowned for being innovative in the beauty sector. Historically, the beauty industry in Brazil accelerates (...)

read more

Features