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Henkel acquires Mexican professional hair care brands Pravana and Tec Italy

German personal care group Henkel has signed an agreement to acquire Nattura Laboratorios, S.A. de C.V., headquartered in Guadalajara, Mexico, and associated companies in the USA, Colombia and Spain. The transaction includes a portfolio of leading brands in Henkel’s core category Hair Professional such as Pravana and Tec Italy. In the fiscal year 2016, the business generated sales of more than 100 million euros.

Through the acquisition, Henkel intends to further strengthen its Hair Professional business and expand its footprint in the Western hemisphere.

The high-performance and high-quality brands of Nattura Laboratorios are a perfect fit for our Beauty Care business. They will complete our Hair Professional Colorants core category and will reinforce Henkel’s global No. 3 position in this business. Moreover, this transaction will provide a platform for further growth in the attractive Latin American market”, said Pascal Houdayer, Executive Vice President and responsible for Henkel’s Beauty Care business.

The financial details of the transaction were not disclosed.

© 2017 - Brazil Beauty News - www.brazilbeautynews.com

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