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Grupo Boticário invested R$ 357 million in infrastructure in 2013

Grupo Boticário has ended 2013 with investments of R$ 357 million in important infrastructure movements in Paraná and Bahia, where next year the company expects to open a new factory in Camaçari and a distribution centre in São Gonçalo dos Campos. In March the group inaugurated, in São José dos Pinhais (PR), a modern Research and Development Center, a new manufacturing line of makeup and an automated warehouse of 4000 m2.

Grupo Boticário (O Boticário, Eudora, quem disse, berenice? and The Beauty (...)

Grupo Boticário (O Boticário, Eudora, quem disse, berenice? and The Beauty Box) recently opened its Centre for Research and Development in São José dos Pinhais, in the outskirts of Curitiba (PR)

The resources invested in 2013 are part of the expansion project announced in 2012, totaling R$ 650 million, and will sustain the growth of the organization for the next 20 years.

Grupo Boticário (O Boticário, Eudora, quem disse, berenice? and The Beauty (...)

Grupo Boticário (O Boticário, Eudora, quem disse, berenice? and The Beauty Box) recently opened its Centre for Research and Development in São José dos Pinhais, in the outskirts of Curitiba (PR)

2013 was the most important in terms of investment in infrastructure since we created Grupo Boticário in 2010. It was the year to consolidate the new business units, which are very recent movements; to make strategic and major adjustments; and to prepare our structure for a beautiful future. We have already started to see the positive results from these initiatives”, says the president of Grupo Boticário, Artur Grynbaum.

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