Follow us twitter facebook
Edition: Brazil
Click here to subscribe toour free weekly newsletter click here
Industry buzz

Groupe Rocher takes over Arbonne International and strengthens North America presence

The French based and family-owned group (brands Yves Rocher, Flormar, Sabon, ID Parfums, Daniel Jouvance, Dr. Pierre Ricaud, Kiotis, Stanhome and Petit Bateau) is expand its portfolio of strong brands with the acquisition of Arbonne International, a leader in direct selling of personal care products. Arbonne sells – mainly in the USA, Canada, United Kingdom, Australia and New Zealand - ranges of botanically based beauty, personal care and nutrition products, including vegan skincare, bath and body, and nutrition and makeup products.

Arbonne International, whose holding company is Natural Products Group (NPG), is headquartered in Irvine, California. NPG also owns Nature’s Gate, a personal care brand, which is also part of this acquisition. The financial details of the transaction have not been disclosed.

With sales revenue in excess of 550 million dollars (450 million euros), Arbonne employs approximately 800 staffs. Over 250,000 active independent consultants contribute to the success of the Arbonne brand.

"This acquisition will be a real asset that will enable us to strengthen our positioning in the direct selling channel, which has seen an upturn over the past few years. We also have a heritage of providing employment opportunities - dating back to my grandfather, our founder, Yves Rocher, who cared deeply about providing employment since he started his business. This, combined with our direct selling know-how, should foster company growth and longevity," stated Bris Rocher, CEO of Groupe Rocher.

Thanks to recent investment in the digitization of the direct selling network, Arbonne can help Groupe Rocher enhance the direct selling model. Arbonne has implemented a state-of-the-art IT platform that will facilitate the move from traditional direct selling to "social selling."

Portfolio

© 2018 - Brazil Beauty News - www.brazilbeautynews.com

latest news
Focus
Luxe Pack prepares for its second Los Angeles edition and announces new venue in New York

Luxe Pack prepares for its second Los Angeles edition and announces new venue in New York

Luxe Pack, the business to business tradeshow dedicated to luxury packaging, will return to the West Coast for its second Los Angeles edition on February 27-28, 2019. As per last year, the event will be co-hosted with MakeUp in Los Angeles, B2B show for beauty and skin care accessories, trends, and formulation. Luxe Pack Los (...)

read more
Experts’ views
Vanilla Madagascar - crisis recovery... or not yet?

Rémi Pulverail
Vanilla Madagascar - crisis recovery... or not yet?

Following the interesting November report from Aust & Hachmann (Vanilla Market Update - November 2018), we would like to emphasize a few points which - to our opinion- are quite questionable. The report is very optimistic, and we all hope that the unusual crisis on the vanilla market comes to an end as the current situation (...)

read more

Features