Follow us twitter facebook
Edition: Brazil
Click here to subscribe toour free weekly newsletter click here
Companies & industry

Granado keeps developing in France with a second store in Paris

After opening a first store in December 2017 in the Parisian district of Saint-Germain-des-Prés, the Brazilian brand keeps developing in France: they will open a new point of sale in a different district, Le Marais, in early February.

For their second address in Paris, Granado chose Rue des Francs-Bourgeois, probably one of the most coveted streets for beauty and perfume brands. The opening is scheduled for February 7, at number 11.

The new 50m2 space recreates the warm setting of 19th century Brazilian pharmacies, in particular the brand’s historic pharmacy opened by Antonio Coxito Granado in 1870 in Rio de Janeiro. It is still in operation. The atmosphere is both traditional and coloured: carved wooden furniture, retro style earthenware on the floor…

Now the “Official pharmacy of the Brazilian imperial family”, Granado gradually managed to become part of the Brazilian heritage. Purchased in 1994 by Christopher Freeman, a British investor who had settled in Brazil, the brand was successfully relaunched. In 2004, Granado purchased the Phebo pharmacy, another jewel of high-end Brazilian cosmetics created in 1930. Today, the two brands spread their wings together out of their country of origin.

Granado and Phebo made their debut in France in 2013 at Le Bon Marché department store, where their original scents and textures quickly seduced the Parisians. The brand’s first French store opened in December 2017, in Rue Bonaparte, at the core of the Saint-Germain-des-Prés district. Granado and Phebo offer a broad range of products: soaps, toiletries, body and skin care, hand and nail care, perfumes, etc.

V.G.

Portfolio

© 2019 - Brazil Beauty News - www.brazilbeautynews.com

latest news
Focus
in-cosmetics returns to Brazil next 18-19 September

in-cosmetics returns to Brazil next 18-19 September

When it comes to beauty, Brazil has become a trend-setter in Latin America thanks to its abundance of natural resources and penchant for innovation. Now the fourth largest market in the world, the country will host the sixth edition of in-cosmetics Latin America, which runs in Sao Paulo from 18-19 September 2019. Euromonitor (...)

read more
Experts’ views
American insights: The new beauty millionaires

Laurence Bacilieri
American insights: The new beauty millionaires

Yes, the beauty and skincare market in the US is saturated. However, some extremely savvy women had the feeling they could move things, and here are a few examples of some of the country’s wealthiest women whose success was immediate. Serena Williams At the top of the list, Ms Serena Williams: in the beginning, she was Venus (...)

read more

Features