Follow us twitter facebook
Edition: Brazil
Click here to subscribe toour free weekly newsletter click here
Markets & trends

Global vegan beauty sales to reach USD 20.8 billion by 2025

The vegan beauty movement is more than just a trend, according to a new report by Grand View Research, Inc.

The global vegan cosmetics market looks set to reach USD 20.8 billion by the year 2025 — a compound annual growth rate of 6.3%. This is partly due to an increase in demand driven by millennials, said the market research firm. [1]

The past few years have seen a rise in popularity of vegan and cruelty-free (...)

The past few years have seen a rise in popularity of vegan and cruelty-free beauty brands. © simarik / IStock.com

A growing appetite for cruelty-free beauty products, in addition to concerns regarding health and safety and an increasing importance placed on environmental issues, means that natural substitutes such as plant- and mineral-based ingredients are becoming increasingly popular within the industry, the report states. In the US, the vegan cosmetics market is predicted to surpass a value of USD 3.16 billion by 2025.

Online stores are emerging channel of distribution, which can be convenient medium for customers to buy these products,” adds Grand View Research.

The past few years have seen a rise in popularity of vegan and cruelty-free beauty brands eschewing ingredients that come from or are tested on animals, with headline brands such as Kat Von D, Too Faced, Urban Decay and Fenty Beauty by Rihanna leading the way. Cult cosmetics brand Milk Makeup declared itself 100% vegan back in March, after eliminating animal-based products such as honey, beeswax and collagen from its formulas, while this week saw stationery company Crayola launch a vegan beauty line with Asos.

latest news
Focus
MakeUp in Seoul unveils its programme of conferences

MakeUp in Seoul unveils its programme of conferences

One month left for MakeUp in Seoul! The B2B show dedicated to the makeup supply chain will take place at the Conrad Seoul Hotel, the 15 & 16 April. MONDAY APRIL 15TH, 2019 10:15 am - 11:00 am: "The future of Beauty 2020" Keynote by Charlie Clark, Trend Specialist, WGSN Mindset 11:30am - 12:15 pm: Trends: "Color Wave by (...)

read more
Experts’ views
Beauty trends: Green, clean… what's next?

Pascale Brousse
Beauty trends: Green, clean… what’s next?

It is definitely a huge wave. To be desirable, a product should be green, clean, and cool – and preferably the Indie and DNVB [1] way. Green, because naturalness has become “a basic”. Clean, because products are required to be free from any polluting or suspicious substance. Cool, because they should offer the “special Millennial” (...)

read more

Features