Follow us twitter facebook
Edition: Brazil
Click here to subscribe toour free weekly newsletter click here
Industry buzz

Givaudan invests in Grasse

Maurizio Volpi, President Fragrance Division at Givaudan

Maurizio Volpi, President Fragrance Division at Givaudan

Givaudan will invest CHF 20 million (about EUR 17.5 million) in Expressions Parfumées’ facilities in Grasse. The flavours and fragrances giant announced the acquisition of the French company at the end of 2017 and finalized the transaction last June.

The aim of the investment is to expand and modernise Expressions Parfumées’ research and development laboratories as well as the company’s production facilities with new robotics and digitalisation of operations.

According to Givaudan, the operation aims at supporting the strong growth ambitions with local and regional customers as well as expanding the NATCO® range of fully natural fragrance compounds. The expansion is expected to be completed in the first half of 2020.

A quarter after the closing of the acquisition, Expressions Parfumées is already achieving very promising results. Investing in this company shows Givaudan’s commitment to reinforce its capabilities in Grasse for future growth, particularly with local and regional customers, while sustaining its strong reputation of having state of the art customer service and know-how in ‘made in France’ fragrance design,” said Maurizio Volpi, President Fragrance Division.

Givaudan finalized the acquisition of Expressions Parfumées last (...)

Givaudan finalized the acquisition of Expressions Parfumées last June

This investment will allow Expressions Parfumées to meet our high ambitions across markets and categories. Our offering and service to customers will greatly be enhanced by more robotisation, new labs, and more efficient operations. We are very confident in our future as we build on the strong heritage of our company while building a modern environment to deliver the fragrances consumers love,” added Christophe Marin, Head of Expressions Parfumées.

© 2018 - Brazil Beauty News - www.brazilbeautynews.com

latest news
Focus
MakeUp in New York moves to Javits Center to continue growing

MakeUp in New York moves to Javits Center to continue growing

The latest edition of MakeUp in NewYork was a huge success, announced the organisers. Held at the Center415 on 5th Avenue, in Manhattan, on September 11&12, 2019, the two-day B2B event dedicated to the makeup and skincare supply chain welcomed more than 3800 visitors, with a growth of 12% of international guests. Brazil, (...)

read more
Experts’ views
Victoria's Secret or the failure of a conservative positioning?

Laurence Bacilieri
Victoria’s Secret or the failure of a conservative positioning?

When the Victoria’s Secret show was cancelled it didn’t come as a surprise. In May, it was reported by The New York Times that the show would no longer be broadcast on network television. “We must evolve and change to grow. With that in mind, we have decided to re-think the traditional Victoria’s Secret Fashion Show". From 2001 to (...)

read more

Features