Follow us twitter facebook
Edition: Brazil
Click here to subscribe toour free weekly newsletter click here
Industry buzz

Germany’s Cosnova Beauty enters into the Brazilian market

Essence, a brand of the Cosnova Beauty group, is entering the Brazilian market. Well known in Europe for its popular prices, the brand has already signed a partnership with the RaiaDrogasil pharmacy network and the Sumirê perfumeries. Other partners are still being discussed, such as Marisa and Renner.

The company expects to become one of the country’s top sellers in the next five years. It plans to compete with brands such as Vult, owned by Grupo Boticário, and Dailus. A partnership has been signed with Beleza na Web for online sales, but the company is considering setting up its own e-commerce.

Essence has a total of about 800 products in its German catalog. Between 240 and 300 items will be available in Brazil. All the products will be imported from the German headquarters.

© 2018 - Brazil Beauty News - www.brazilbeautynews.com

latest news
Focus
Luxe Pack prepares for its second Los Angeles edition and announces new venue in New York

Luxe Pack prepares for its second Los Angeles edition and announces new venue in New York

Luxe Pack, the business to business tradeshow dedicated to luxury packaging, will return to the West Coast for its second Los Angeles edition on February 27-28, 2019. As per last year, the event will be co-hosted with MakeUp in Los Angeles, B2B show for beauty and skin care accessories, trends, and formulation. Luxe Pack Los (...)

read more
Experts’ views
Vanilla Madagascar - crisis recovery... or not yet?

Rémi Pulverail
Vanilla Madagascar - crisis recovery... or not yet?

Following the interesting November report from Aust & Hachmann (Vanilla Market Update - November 2018), we would like to emphasize a few points which - to our opinion- are quite questionable. The report is very optimistic, and we all hope that the unusual crisis on the vanilla market comes to an end as the current situation (...)

read more

Features