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Fortinbrás appoints Leonardo Sabedot as New General Manager

Specialty chemical company Hallstar recently named Leonardo Sabedot as its new General Manager of Fortinbrás, its Brazilian subsidiary. His missions include executing strategy, managing accounts and acquiring new customers to help expand the company’s reach.

Leonardo Sabedot, new General Manager at Hallstar's Brasil subsidiary. (...)

Leonardo Sabedot, new General Manager at Hallstar’s Brasil subsidiary. (Photo: Business Wire)

With over 15 years’ experience supporting and managing companies including Lincoln Electric, Iskra Autoelectrica and ECS Brasil, Sabedot believes driving operational efficiencies and developing strategies to strengthen sales are the first keys to preparing for long-term success. “By being more efficient on operations, it will support us to be more competitive and allow us to expand our reach,” he said.

Sabedot’s aims is to allow Hallstar to better identify opportunities to strengthen its capabilities, offerings and overall impact within the Brazilian market. Sabedot notes that in order to accomplish these goals, communication across his team is a key factor of success. “It’s crucial that you support the team and have the right discussions to narrow down opportunities that have a higher chance of success,” Sabedot says. “It’s very important to over-communicate now than undercommunicate.

Hallstar Vice President Jeff Beckman views Sabedot’s addition as overwhelmingly positive for the company’s continued growth. “Integrating Fortinbrás and Hallstar will take someone like Leonardo who has both a global perspective and local experience to capitalize on the strengths of both cultures,” Beckman says.

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