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FCE Cosmetique presents new image and concept for the 25th edition

The next editions of FCE Cosmetique and FCE Pharma will offer several new features. In 2020, the events turn 25 with the launch of a series of special actions in celebration of their quarter-century. The new initiatives include a full rebranding of the events and the launch of a new identity with a new communication that, for the first time, unifies the logos of the events. The aim is to gather FCE Cosmetique and FCE Pharma under a single business unit divided into two complementary sections.

The two events were hardly seen as the two sides of a same fair, however there are clear synergies between the two industries. Our goal with the new communication is to bring both markets closer from one another and thus contribute even more to the entire industrial chain of life and science. And there was no better time than the event’s 25 anniversary,” explains Nadja Bento, event manager.

The new format of the events feature new logos; a new website new (...)

The new format of the events feature new logos; a new website new colours.

In addition to the new logo, the events now display their full name, Fine Chemical Engineering (FCE), which explains precisely their purpose: to be an input platform for the pharmaceutical and cosmetic segments. For the creation of the new logo, the purpose was to combine elements that formed in a new and different one, in the way as the process of creating a new product, made through the composition of raw materials.

Our logo is the junction of three elements giving rise to a new one, more modern and innovative, as is our industry, showing that the FCE events are moving along with these changes. And this is only the beginning of the news that is already foreseen until the 2021 edition”, concludes Nadja.

The celebrations of the 25th anniversary of FCEs begin this month of November and go to the event in early June.

© 2019 - Brazil Beauty News - www.brazilbeautynews.com

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