Follow us twitter facebook
Edition: Brazil
Click here to subscribe toour free weekly newsletter click here
Industry buzz

Eucerin relaunches its shampoo for sensitive scalp in Brazil

Especially designed to minimize the consequences of a sensitive scalp, the Eucerin’s DermoCapillaire pH5 Shampoo Suave is free from alkali, silicones, colorants, fragrances and parabens. It can be used on dyed hair, children above 12 years of age and other situations of scalp sensitivity.

"Many people suffer from sensitive scalps, most likely women than men. The sensitivity on the scalp usually happens when the pH and acid mantle (the protective chemical layer of the skin that prevents the development and growth of micro-organisms such as fungi, bacteria and other microbes) are negatively impacted by various internal and external factors," says the brand.

The product complements the Eucerin’s pH5 line, especially developed for sensitive skins.

According to Eucerin, the DermoCapillaire pH5 Shampoo Suave stabilizes the pH of the skin, reinforces the acid mantle and preserves the natural defences, maintaining a healthy pH level, providing shine and lightness to the hair.

"We are experts in the care of sensitive skin.Therefore, we bring back into our portfolio one of the products that are the most recommended by dermatologists for patients with sensitive scalp," says Tatiana Ponce, Eucerin marketing director in Brazil.

Eucerin’s DermoCapillaire pH5 Shampoo Suave is available in packs of 250 ml at the suggested price of R$ 75.90.

© 2016 - Brazil Beauty News - www.brazilbeautynews.com

latest news
Focus
MakeUp in Seoul unveils its programme of conferences

MakeUp in Seoul unveils its programme of conferences

One month left for MakeUp in Seoul! The B2B show dedicated to the makeup supply chain will take place at the Conrad Seoul Hotel, the 15 & 16 April. MONDAY APRIL 15TH, 2019 10:15 am - 11:00 am: "The future of Beauty 2020" Keynote by Charlie Clark, Trend Specialist, WGSN Mindset 11:30am - 12:15 pm: Trends: "Color Wave by (...)

read more
Experts’ views
Beauty trends: Green, clean… what's next?

Pascale Brousse
Beauty trends: Green, clean… what’s next?

It is definitely a huge wave. To be desirable, a product should be green, clean, and cool – and preferably the Indie and DNVB [1] way. Green, because naturalness has become “a basic”. Clean, because products are required to be free from any polluting or suspicious substance. Cool, because they should offer the “special Millennial” (...)

read more

Features