Follow us twitter facebook
Edition: Brazil
Click here to subscribe toour free weekly newsletter click here
Industry buzz

Estée Lauder to acquire BECCA Cosmetics

With its multi-ethnic offering and strong social media presence, the prestige makeup brand is a pretty good catch for the US cosmetics giant.

Launched in 2001, BECCA Cosmetics has experienced exceptional growth over the last several years, with a curated product line that includes primers, concealers, foundations, blushes and highlighters. Most of the brand’s foundations are available in up to twenty shades, with half designed for medium to deep tones and half designed for light to medium tones. “This commitment to developing premium, luxurious products in a balanced range of wearable shades for all skin tones makes BECCA a highly coveted brand for women of all ages and ethnicities,” said the Estée Lauder group in a release.

Youthful Glow Kit by BECCA Cosmetics - Photo: © BECCA Cosmetics

Youthful Glow Kit by BECCA Cosmetics - Photo: © BECCA Cosmetics

The brand has a robust presence in specialty-multi retailers such as Sephora and Ulta in North America, and is also sold in select department stores, as well as through BECCACosmetics.com. While the majority of the brand’s sales are in North America, it is currently engaged in a strategic global expansion with Sephora across Southeast Asia, Europe and the Middle East. BECCA has a strong social media presence, with more than one million Instagram followers, and an engaged consumer base of all ages and backgrounds.

BECCA Cosmetics is a wonderful addition to our portfolio of prestige beauty brands,” said Fabrizio Freda, President and Chief Executive Officer of The Estée Lauder Companies Inc. “Its unique focus on complexion products that flatter a wide range of skin tones, combined with its sophisticated yet accessible consumer and digital engagement across channels has inspired a devoted fan base. We see terrific growth opportunities for BECCA as it expands globally and continues to cultivate its online and digital expertise.

John Demsey, Executive Group President, The Estée Lauder Companies, will add BECCA Cosmetics to the portfolio of brands that he oversees.

The acquisition is expected to close in November 2016. Terms of the deal were not disclosed.

© 2016 - Brazil Beauty News - www.brazilbeautynews.com

latest news
Focus
MakeUp in New York moves to Javits Center to continue growing

MakeUp in New York moves to Javits Center to continue growing

The latest edition of MakeUp in NewYork was a huge success, announced the organisers. Held at the Center415 on 5th Avenue, in Manhattan, on September 11&12, 2019, the two-day B2B event dedicated to the makeup and skincare supply chain welcomed more than 3800 visitors, with a growth of 12% of international guests. Brazil, (...)

read more
Experts’ views
Fragrance Trends: The impact of the mineral

Aliénor Massenet
Fragrance Trends: The impact of the mineral

A solid, inorganic and crystallized substance, minerals are derived from a natural geological process. In perfume- making, minerality is a subjective concept because there is no mineral family strictly speaking. With wet and salty facets, mineral notes give perfumers a new way of expressing freshness in their creations. Perfumer (...)

read more

Features