Follow us twitter facebook
Edition: Brazil
Click here to subscribe toour free weekly newsletter click here
Industry buzz

Estée Lauder targets millennials with Too Faced acquisition

The Estée Lauder group is about to acquire Too Faced, one of the fastest growing makeup brands in specialty-multi and online, for a purchase price of approximately US$1.45 billion. Through this acquisition, the group expects to strengthen its leadership position in the fast-growing prestige makeup category globally, and to increase its consumer reach in the specialty-multi channel, and win with millennials.

Launched in 1998 by Jerrod Blandino and Jeremy Johnson, Too Faced offers a line of cosmetic products for the eyes, face and lips. Beloved for its high-quality, innovative formulas, irreverent product names and distinctive packaging, Too Faced creates an emotional, authentic connection with consumers and has developed a strong following and built a vibrant community among millennials who are passionate about social media, fashion and pop culture.

Too Faced has experienced impressive growth over the past several years, and is expected to reach more than US$270 million in net sales in 2016. This represents growth of more than 70% for the year and 60% compounded annually over the past three years.

The acquisition is expected to close in December 2016.

Portfolio

© 2016 - Brazil Beauty News - www.brazilbeautynews.com

latest news
Focus
in-cosmetics returns to Brazil next 18-19 September

in-cosmetics returns to Brazil next 18-19 September

When it comes to beauty, Brazil has become a trend-setter in Latin America thanks to its abundance of natural resources and penchant for innovation. Now the fourth largest market in the world, the country will host the sixth edition of in-cosmetics Latin America, which runs in Sao Paulo from 18-19 September 2019. Euromonitor (...)

read more
Experts’ views
Taking inspiration from Brazilian haircare brands

Juliana Martins
Taking inspiration from Brazilian haircare brands

Whether it’s new product development or trend inspiration, Brazil continues to be the go-to haircare market given its size, diversity and consumer engagement levels. Brazilian consumers take great pride in their hair and the market should be looked at for inspiration, appeal and expertise. Brands across the country are listening to (...)

read more

Features