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Industry buzz

Emily DiDonato joins Biotherm as worldwide skincare ambassador

Model Emily DiDonato has been appointed as global ambassador by luxury skincare brand Biotherm. The natural beauty model and Columbia Psychology student joins Christy Turlington-Burns and Candice Swanepoel in representing the brand’s healing Life Plankton skincare.

"I am so happy to join the Biotherm family. I’ve always loved the naturality of Biotherm products," said Emily DiDonato. "I first started using Biotherm when my life was only travel. Their Life Plankton Essence was a transformation for that dry, tight, ’can my skin handle any more’ feeling. All their formulas are based on Life Plankton, a super powerful ingredient that really helps to soothe and regenerate your skin. Right now, as I’m putting my skin through the added stress of organising my summer wedding, Biotherm couldn’t have called at a better time."

With a cover star beauty that speaks to her New York mix of Italian, Irish and Native American ancestry, Emily DiDonato will make her campaign debut for Biotherm in June. Away from the fashion runways, the model is the epitome of Biotherm’s natural approach to beauty, preferring unfiltered, fresh-faced skin in the images she shares with the world. “A perfect match for Biotherm’s commitment to visibly transforming skin through the power of healing nature,” commented the brand.

At the height of her career, at 27, Emily overcame her self-doubt to return to learning and is now studying psychology at Columbia. Between juggling shoots with writing papers, the insta-model shares the New York city model life: soul cycle, yoga and Vitamin D breaks upstate, in the mountains, or on the marathon route.

Passionate about skincare, Emily DiDonato was a fan of Biotherm products years before being approached by the brand. "Emily’s personal interest in Biotherm, her highly-active, loving nature lifestyle, make her the ideal ambassador forBiotherm’s healing efficacy," said Biotherm general manager David Fridlevski. "Smart, she’s not only an influential opinion shaper in the field of skincare, but also in healthy living. With her engagement with her community; she’s an absolutely natural choice for Biotherm."

© 2018 - Brazil Beauty News - www.brazilbeautynews.com

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