Follow us twitter facebook
Edition: Brazil
Click here to subscribe toour free weekly newsletter click here
Industry buzz

Drogaria Iguatemi creates an augmented reality platform

Drogaria Iguatemi has just launched the autumn edition of its DI magazine that completely differs from previous editions. In order to bring a new and sophisticated experience to customers, thanks to a partnership with Blippar, an app that can be downloaded on the App Store and Google Play, readers have access to exclusive magazine content in augmented reality, which also gives them the possibility to purchase products. The content includes videos, explanations on how to apply products sold in the store, photo galleries, and various topics related to fashion, beauty, trends and styles, thus bringing more interactivity to the content.

"We want to improve our customers’ purchasing experience. Our magazine, which for over 15 years has been showcasing the most innovative, modern, technological and sophisticated wellbeing and beauty products, has become much more than a magazine, but a platform for interactivity and purchase", explains Leonardo Diniz Jorge, Associate Marketing and New Business Development of Grupo DI, which has stores in Iguatemi, Iguatemi Campinas, Market Place, Alphaville, JK Iguatemi and Galleria Shopping, as well as Shopping Village Mall, with the Discover store.

The initiative is part of Grupo DI’s expansion strategy, which this year relaunched its online store, Nuspace.

You can check the magazine online here or get the printed edition in any unit of Drogaria Iguatemi.

Portfolio

© 2017 - Brazil Beauty News - www.brazilbeautynews.com

latest news
Focus
Édition Spéciale by Luxe Pack unveils its program

Édition Spéciale by Luxe Pack unveils its program

Édition Spéciale by Luxe Pack, the first exhibition dedicated to environmental-friendly packaging solutions, will be held on June 4 and 5, 2019 at the Carreau du Temple in Paris, France, during the European Sustainable Development Week. With two months left until the event, the organizers have unveiled the main features of the (...)

read more
Experts’ views
Radiant skin first thing in the morning

Lipotec - Lubrizol
Radiant skin first thing in the morning

The empowerment of women has made them aware that their freedom has no limits and that they can go as far as they want. They don’t feel like super women capable of doing everything perfectly, they claim imperfection and they elect what to do with their time. Today’s women choose to make the most of their life, without missing any (...)

read more

Features