Follow us twitter facebook
Edition: Brazil
Click here to subscribe toour free weekly newsletter click here
Industry buzz

Dove unveils beauty mark for un-retouched images

Dove is championing the growing no-photoshop beauty movement. The skincare giant is launching a ‘No Digital Distortion Mark’ that will signal the absence of any alterations to its images from this July. The aim of the mark, according to the brand, is "to help women and girls navigate the media landscape letting them know that the image they see has not been digitally distorted to fit the ideals of what beauty is and isn’t."

Dove unveils its 'Real Beauty Pledge' with Mario Testino - Photo: © PR (...)

Dove unveils its ’Real Beauty Pledge’ with Mario Testino - Photo: © PR Newswire / Dove

Last year, we pledged to use images with zero digital distortion," said Dove Global Vice President, Sophie Galvani, in a statement. "This year, we want to go one step further and give women a tool to help them understand what is real and what isn’t."

The new symbol will appear on all of Dove’s branded content globally, starting with its deodorant campaigns from next month. By January next year, it will also be rolled out across the company’s static imagery across print, digital and social medias.

Dove unveils its 'Real Beauty Pledge' with Mario Testino - Photo: © PR (...)

Dove unveils its ’Real Beauty Pledge’ with Mario Testino - Photo: © PR Newswire / Dove

Dove, which is known for its down-to-earth approach to beauty standards, first unveiled a ’Real Beauty Pledge’ that vowed to always feature ’real women’ of all ages, ethnicities and sizes in its campaigns, last year. It is not the only major brand communicating its no-photoshop stance to shoppers; earlier this year, US drugstore giant CVS announced the introduction of a ‘CVS Beauty Mark’, a watermark symbol that appears on unaltered images to signify its authenticity to customers. The mark made its debut in April, as part of the retailer’s first photoshop-free campaign, dubbed "Beauty in Real Life.

AFP/Relaxnews

© 2018 - Brazil Beauty News - www.brazilbeautynews.com

latest news
Focus
Luxe Pack prepares for its second Los Angeles edition and announces new venue in New York

Luxe Pack prepares for its second Los Angeles edition and announces new venue in New York

Luxe Pack, the business to business tradeshow dedicated to luxury packaging, will return to the West Coast for its second Los Angeles edition on February 27-28, 2019. As per last year, the event will be co-hosted with MakeUp in Los Angeles, B2B show for beauty and skin care accessories, trends, and formulation. Luxe Pack Los (...)

read more
Experts’ views
Vanilla Madagascar - crisis recovery... or not yet?

Rémi Pulverail
Vanilla Madagascar - crisis recovery... or not yet?

Following the interesting November report from Aust & Hachmann (Vanilla Market Update - November 2018), we would like to emphasize a few points which - to our opinion- are quite questionable. The report is very optimistic, and we all hope that the unusual crisis on the vanilla market comes to an end as the current situation (...)

read more

Features