Follow us twitter facebook
Edition: Brazil
Click here to subscribe toour free weekly newsletter click here
Industry buzz

Dove is switching to recycled plastic bottles and ditching plastic soap wrappers

By the end of this year, Dove will start the process of launching new, 100% recycled plastic (PCR) bottles (where technically feasible), across all its product ranges in North America and Europe. In addition of redesigning the packaging of its shower gels and shampoos, the company will also leverage the ‘minim’ technology behind its new reusable, refillable, stainless steel format deodorant sticks, to further reduce its plastic use. The brand has also announced that, as of next year, its signature beauty bar single packs will be plastic-free globally. Dove adds it continues to search for solutions where recycled plastic is not currently technically feasible, including for caps and pumps.

Dove is working on an alternative, plastic-free material to replace the (...)

Dove is working on an alternative, plastic-free material to replace the outer wrap of its beauty bar multipacks. (Photo: © Courtesy of Dove)

The Unilever-owned beauty brand aims to reduce its virgin plastic use by more than 20,500 tonnes per year.

"At Dove, we are proud to have more than 100 initiatives ongoing around the world dedicated to tackling plastic waste," said Richard Slater, Unilever Chief R&D Officer.

Dove’s initiatives will contribute to Unilever’s recently announced new commitments on plastic: to halve its use of virgin plastic, and to help collect and process more plastic packaging than it sells

Portfolio

© 2019 - Brazil Beauty News - www.brazilbeautynews.com

latest news
Focus
MakeUp in New York moves to Javits Center to continue growing

MakeUp in New York moves to Javits Center to continue growing

The latest edition of MakeUp in NewYork was a huge success, announced the organisers. Held at the Center415 on 5th Avenue, in Manhattan, on September 11&12, 2019, the two-day B2B event dedicated to the makeup and skincare supply chain welcomed more than 3800 visitors, with a growth of 12% of international guests. Brazil, (...)

read more
Experts’ views
How can brands stand out in the busy celebrity beauty space?

Rosalia Di Gesu
How can brands stand out in the busy celebrity beauty space?

A 2019 influx of yet more celebrity beauty brands, hot on the trail of success stories such as Rihanna’s Fenty Beauty, is reflective of a celebrity-obsessed culture. But do these innovations from the famous really appeal to the discerning beauty consumer? More celebrities are joining the crowd in 2020; Selena Gomez recently (...)

read more

Features