Follow us twitter facebook
Edition: Brazil
Click here to subscribe toour free weekly newsletter click here
Industry buzz

DIY: St. Ives lets beauty fans make their own skincare recipes this summer

Skincare brand St. Ives is letting beauty fans slightly tweak their favourite moisturizer or face scrub, by offering them the chance to whip up their own cosmetic confections this summer.

The beauty brand has set up shop in New York with the "St. Ives Mixing Bar," a retail space that allows shoppers to create their own custom face scrubs, moisturizers and body lotions. The bar, which is opening in the city for the second consecutive year, will feature natural ingredients such as rose water, yuzu, kiwi, pink grapefruit that can be mixed and matched into their products, in addition to a new mineral shimmer that will jazz up summer skincare.

St. Ives Mixing Bar - Photo: © St. Ives / PRNewsfoto

St. Ives Mixing Bar - Photo: © St. Ives / PRNewsfoto

The interactive experience will also be available online for fans who can’t get to New York, with St. Ives allowing US shoppers nationwide to order the bespoke products through December 31.

"As a brand, we are always looking for new ways to engage with our consumers," said Suzanne Palentchar, Director of Marketing for St. Ives, in a statement. 

Interactive retail experiences are fast becoming a major element of the beauty landscape. Earlier this month, CoverGirl announced the planned launch of a new flagship store offering an "experiential beauty playroom" and makeup application services, while last December saw L’Occitane en Provence transform its flagship boutique in Canada, installing its first connected shopping model and multi-sensory journey inspired by the French countryside. At luxury brand Tom Ford’s first standalone London beauty store, which opened last November, the space is divided into separate rooms for various beauty experiences, including a dedicated "color room," a "fragrance room" that lets guests digitally explore perfumes, and a dramming bar for customized fragrance services.

The St. Ives Mixing Bar will be open through September 15. For more information, see www.stives.com

AFP/Relaxnews

© 2018 - Brazil Beauty News - www.brazilbeautynews.com

latest news
Focus
Qualipac and Verescence winners of the Luxe Pack in Green Awards Monaco 2018

Qualipac and Verescence winners of the Luxe Pack in Green Awards Monaco 2018

On the occasion of the 31st edition of Luxe Pack Monaco, the Luxe Pack in Green awards jury deliberated to designate the 2018 winners. Every year the most environmentally friendly packaging solutions and corporate social responsibility initiatives receive recognition. Qualipac wins the award in the Packaging Solutions category (...)

read more
Experts’ views
Is Brazil the new Korea for hair?

Emmanuelle Bassmann
Is Brazil the new Korea for hair?

International Beauty Fair, South America’s largest trade beauty show, took place on September 08-11, 2018 in Sao Paolo, Brazil. Here is a short overview on the main trends that emerged during the event. Brazil has always been renowned for being innovative in the beauty sector. Historically, the beauty industry in Brazil accelerates (...)

read more

Features