Follow us twitter facebook
Edition: Brazil
Click here to subscribe toour free weekly newsletter click here
Industry buzz

Designer Parfums adds Cerruti 1881 to its fragrance portfolio

Designer Parfums has acquired the fragrance license of the Cerruti 1881. The brand will joint the portfolio of prestige fragrances of the UK based company.

"Founded in 1967 by Nino Cerruti in Paris, the Cerruti 1881 brand is known all over the world for the quality of its products. Our goal is to build on its strong heritage as we develop the brand for future growth," said Dilesh Mehta, Chairman and CEO of Designer Parfums.

Cerruti has a long-standing expertise in the global fragrance industry. The first Cerruti fragrance was launched in 1978 and since then the brand has had many successful fragrances for both men and women, particularly the 1881 range. Since April 2011, Cerruti 1881 is part of the Hong Kong based Trinity Limited group, specialized in high-end men’s prêt-à-porter.

"Cerruti scents have always been a major category for Nino Cerruti, opening the way for hugely successful fragrances in the past 40 years. In partnership with Designer Parfums, we look forward to continuing to build on Cerruti’ s strong legacy as a leading lifestyle brand," said Laurent Grosgogeat, Cerruti 1881 Executive Vice President.

Designer Parfums’ current portfolio is distributed across over 80 countries and covers a spectrum of classics with true heritage alongside designer and celebrity fragrance brands including Jean Patou, Aigner Parfums, Ghost, Jean-Louis Scherrer, and now Cerruti fragrances. Designer Parfums’ expertise spans key fragrance markets including Europe, US, Asia and the Middle East.

© 2018 - Brazil Beauty News - www.brazilbeautynews.com

latest news
Focus
Luxe Pack prepares for its second Los Angeles edition and announces new venue in New York

Luxe Pack prepares for its second Los Angeles edition and announces new venue in New York

Luxe Pack, the business to business tradeshow dedicated to luxury packaging, will return to the West Coast for its second Los Angeles edition on February 27-28, 2019. As per last year, the event will be co-hosted with MakeUp in Los Angeles, B2B show for beauty and skin care accessories, trends, and formulation. Luxe Pack Los (...)

read more
Experts’ views
Is Brazil the new Korea for hair?

Emmanuelle Bassmann
Is Brazil the new Korea for hair?

International Beauty Fair, South America’s largest trade beauty show, took place on September 08-11, 2018 in Sao Paolo, Brazil. Here is a short overview on the main trends that emerged during the event. Brazil has always been renowned for being innovative in the beauty sector. Historically, the beauty industry in Brazil accelerates (...)

read more

Features