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Designer Parfums adds Cerruti 1881 to its fragrance portfolio

Designer Parfums has acquired the fragrance license of the Cerruti 1881. The brand will joint the portfolio of prestige fragrances of the UK based company.

"Founded in 1967 by Nino Cerruti in Paris, the Cerruti 1881 brand is known all over the world for the quality of its products. Our goal is to build on its strong heritage as we develop the brand for future growth," said Dilesh Mehta, Chairman and CEO of Designer Parfums.

Cerruti has a long-standing expertise in the global fragrance industry. The first Cerruti fragrance was launched in 1978 and since then the brand has had many successful fragrances for both men and women, particularly the 1881 range. Since April 2011, Cerruti 1881 is part of the Hong Kong based Trinity Limited group, specialized in high-end men’s prêt-à-porter.

"Cerruti scents have always been a major category for Nino Cerruti, opening the way for hugely successful fragrances in the past 40 years. In partnership with Designer Parfums, we look forward to continuing to build on Cerruti’ s strong legacy as a leading lifestyle brand," said Laurent Grosgogeat, Cerruti 1881 Executive Vice President.

Designer Parfums’ current portfolio is distributed across over 80 countries and covers a spectrum of classics with true heritage alongside designer and celebrity fragrance brands including Jean Patou, Aigner Parfums, Ghost, Jean-Louis Scherrer, and now Cerruti fragrances. Designer Parfums’ expertise spans key fragrance markets including Europe, US, Asia and the Middle East.

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